New ForRent.com home page reemphasizes customized video to enhance user experience

New Featured Community enhancement brings streaming video to the ForRent.com home page and increases exposure for property managers

NORFOLK, VA - July 23, 2010 - (RealEstateRama) — According to comScore Media Metrix, 177 million U.S. Internet users watched online video during June, supporting the recent addition of online, customized video to the ForRent.com home page. With the launch of Featured Community, the site’s newest online feature, property managers with front cover placement in For Rent Magazine^® now receive prime placement of their Community Theater^TM video on the geo-targeted ForRent.com home page, increasing exposure to apartment seekers. ForRent.com is owned by For Rent Media Solutions^TM, a division of Dominion Enterprises.

Here are additional statistics about video found in the June comScore report:

• 177 million U.S. Internet users watched online video during June
• 84.6 percent of the total U.S. Internet audience viewed online video in June
• The duration of the average online content video was 4.9 minutes

Featured Community videos offer an additional marketing opportunity for property managers. The intuitively redesigned ForRent.com home page now allows apartment seekers to view the Community Theater video for the local For Rent Magazine front cover advertiser without leaving the home page.

 

“Online video has proven to be a cost-effective and dynamic addition to integrated marketing campaigns for multi-housing professionals seeking to reach potential renters,” said Terry Slattery, president, For Rent Media Solutions. “Customized video extends our clients’ reach and actively engages the potential renter, resulting in more qualified prospects. On average, we have found that communities with video received over 25 percent more LEADS than communities without during the month of June.“

For Rent Media Solutions hosts the largest network of online video in the industry. Since 2006, the company has launched more than 4, 700 online video Community Theater products for its customers. These videos are distributed through a comprehensive syndicated video network. This network includes social network sites like Facebook, MySpace, Twitter and video sharing sites like YouTube. In June 2010, these videos were viewed nearly 2 million times.

In the multi-housing industry, online videos create an opportunity for property managers to expand their reach, frequency, impact and interactivity to a vast and diverse audience.  The launch of the Featured Community re-emphasizes the company’s support of online marketing backed by traditional print advertising.

About For Rent Media Solutions^TM

Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results.  For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable apartment search.  For Rent Media Solutions operates For Rent Magazine^®, as well as ForRent.com^TM-The Magazine, and publishes over 100 magazines covering more than 190 markets nationwide, including After 55^TM Housing & Resource Guide, and Apartamentos Para Rentar^®. For Rent Media Solutions operates four additional Web sites: ForRent.com^®, SeniorOutlook.com^TM, CorporateHousing.com^®, and ParaRentar.com^TM.  What’s more, with ForRent.com’s Mobile suite of products, apartment shoppers can easily find their next apartment on their mobile phone and share property listings on social media websites like Facebook and Twitter^TM.  For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together any time, any place.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit http://www.dominionenterprises.com/.

Contact:
Meredith Mobley
Marketing Communications Coordinator

Phone: 757-351-7366
Fax: 757-961-4827

Tagged as: Advertising, apartment, apartments, business, clients, communities, Community, ForRent, free, home, homes, house, houses, Housing, industry, leads, Marketing, MOBILE, multi housing, Rent Media Solutions

 

 

 

 

 

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