WASHINGTON, D.C. – August 8, 2011 – (RealEstateRama) — David H. Stevens, President and CEO of the Mortgage Bankers Association (MBA), today announced the appointment of Brian Hartman as Associate Vice President of Marketing. In this role, he will help develop, execute and manage MBA’s direct marketing programs. He will work in close partnership with other departments in MBA’s Communications, Marketing and Education Group to maximize marketing impact. He will also serve as a strategic partner to other MBA business units in an effort to maintain and improve the customer’s and member’s “return on investment.”
“We are very fortunate to be able to add Brian’s expertise to MBA’s marketing team,” said Stevens. “He has a wealth of experience and knowledge in marketing and membership development which he will put to use on our industry’s behalf through a number of exciting new marketing programs.”
Prior to joining MBA, Hartman spent his career in marketing and business development, including time at Fannie Mae and the Corporate Executive Board. He brings more than a dozen years of experience working with Chief Marketing, Sales and Communications officers at Fortune 500, nonprofit and government organizations to drive breakthrough revenue and operations performance. He also has extensive experience developing new programs and go-to-market strategies for early-stage social and commercial ventures. He will report to MBA’s Senior Vice President of Communications, Marketing and Membership, Barbara Van Allen.
Hartman received a Bachelor of Arts at the College of William and Mary and a Master of Business Administration from the University of Virginia’s Darden School of Business.
The Mortgage Bankers Association (MBA) is the national association representing the real estate finance industry, an industry that employs more than 280,000 people in virtually every community in the country. Headquartered in Washington, D.C., the association works to ensure the continued strength of the nation’s residential and commercial real estate markets; to expand homeownership and extend access to affordable housing to all Americans. MBA promotes fair and ethical lending practices and fosters professional excellence among real estate finance employees through a wide range of educational programs and a variety of publications. Its membership of over 2,200 companies includes all elements of real estate finance: mortgage companies, mortgage brokers, commercial banks, thrifts, Wall Street conduits, life insurance companies and others in the mortgage lending field. For additional information, visit MBA’s Web site: www.mortgagebankers.org.