Coldwell Banker Residential Brokerage Launches Sweeping New Cloud Initiative for Home Buyers and Sellers

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Phoenix, AZ – August 10, 2011 – (RealEstateRama) — Coldwell Banker Residential Brokerage, the real estate industry’s flagship producer of innovative technology and consumer services is proud to announce the development and implementation of a proprietary state-of-the-art cloud computing platform called HomeBaseSM, a companywide initiative poised to revolutionize many aspects of the traditional real estate transaction while sharply diminishing the organization’s and industry’s environmental footprint.

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Ranked as one of the top 25 public relations firms in Los Angeles by the Los Angeles Business Journal, The Hoyt Organization is a full-service, strategic communications firm that provides complete public relations counseling and crisis communication services. With more than two decades of experience, the firm specializes in developing public relations, social media and digital marketing programs for business-to-business, real estate, professional service firms, financial entities, healthcare organizations, as well as retail, legal, technology and business-to-consumer-based companies.

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