BARUCH ITZHAK APPOINTED CONTROLLER OF EL AD US HOLDING

BARUCH ITZHAK APPOINTED CONTROLLER OF EL AD US HOLDING

NEW YORK, NY – March 5, 2012 – (RealEstateRama) — El Ad US Holding, Inc. has appointed Baruch Itzhak as Controller, it was announced today by CEO Udi Erez.

“Baruch is a highly regarded finance professional with impeccable experience,” Erez stated. “His strong background will help El Ad continue to effectively manage its business as we pursue new investment opportunities including luxury condominiums, multi-family properties, conversion projects and distressed assets throughout the United States and Canada.”

Previously, Itzhak was CFO and a Partner at Arik Eshel CPA, & Associates, PC in Manhattan, where he was responsible for providing controller services for public and private companies including Strauss Group, Visonic, KMN Capital (USA), Aroma, Inc. and Gmul Investment Company Ltd. He was also CFO at eTouchWare, Inc., responsible for managing the technology start-up’s worldwide finances, accounting and day-to-day operations.

Earlier in his career, Itzhak was an audit manager for PriceWaterhouseCoopers in New York, and a senior auditor in Israel for the company. Among his clients were Interpublic Group, Javelin Pharmaceuticals and Dow Jones, Inc.

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About El Ad US Holding, Inc.: With several billion dollars in assets, El Ad US Holding, Inc. is one of the nation’s leading real estate companies, responsible for the acquisition, development and conversion of architecturally significant residential and commercial properties in key markets throughout North America. Since its inception, El Ad has focused most closely on building its portfolio in two key areas: acquiring landmark properties with potential for restoration and conversion as ultra-luxury residential buildings, and developing distinctive new ground-up residential properties that offer premier design elements and exclusive amenities. Throughout El Ad’s history, the firm has adhered to exacting standards with regard to the preservation of historic exterior and interior features. For more information, visit www.eladgroup.com.

Media Contact:
Joshua Greenwald

http://www.eladgroup.com

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