CALIFORNIA ASSOCIATION OF REALTORS® launches 2011 consumer ad campaign

LOS ANGELES, CA – August 16, 2011 – (RealEstateRama) — The CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) today launched a new consumer advertising campaign that employs testimonials from consumers in order to promote the value of working with a REALTOR®. The campaign’s new theme — “California REALTORS®. Champions of Home.” — also will raise awareness of the REALTOR® brand and reinforce the professionalism of REALTORS® who belong to C.A.R.