App developed by SocialKandy allows Facebook users to compare, share real estate listings with friends
MIAMI, FL – October 4, 2011 – (RealEstateRama) — Cervera Real Estate, a Miami-based luxury condominium real estate sales and marketing company, has achieved another first with the launch of a fully integrated Facebook app allowing users to search local home listings, see details on the properties and easily share the properties they choose with friends and family who will be a key part of the purchase of their new home.
The “Social Property Search” is located on the Cervera Real Estate Facebook page, www.facebook.com/CerveraRE. The search engine allows for in-depth searches of local listings (number of bedrooms, price range, etc.), and even has an option for searching specific MLS listings. The new and distinct feature is where the app incorporates social media — users can select up to three properties and invite their Facebook friends to vote for the best one. Individual listings can also be shared for discussion and review.
“Whether it’s for your mansion facing the ocean or your first loft in the city, you’re going to want to share the properties you’re considering as you make the decision to purchase,” said Veronica Cervera Goeseke, CEO of Cervera Real Estate. “Now you can select your favorite properties and talk about the options without ever leaving Facebook”.
The app was developed by SocialKandy (www.SocialKandy.com), a Miami-based, privately held company that builds apps specifically for use in social media. In addition to the benefits for Facebook users, the system provides valuable data and analytics for companies such as Cervera that offer the service as part of their Facebook page. SocialKandy co-founder and managing partner Pablo Ceron is enthusiastic about the launch, and believes the public will be receptive to this feature harnessing the power of social media and the volume of real estate sales. “We are excited to see how Cervera, a dominant leader in the real estate industry, has embraced social media as an integral part of their marketing efforts and we look forward to witnessing their ongoing success”, said Ceron.
Although the component has been live for less than a month, Cervera Real Estate has already begun to see a dramatic increase in traffic to its Facebook page and inquiries on properties through SocialKandy’s Social Property Search application.
“Miami is the place to be with your friends, and Facebook is the place to be with your friends and family online,” said Cervera Goeseke. “Our page makes it so – as you plan from anywhere in the world to buy your piece of South Florida, you can use social media to find the perfect home.”
About Cervera Real Estate
Since 1969, Miami-based Cervera Real Estate has been South Florida’s industry leader in condominium sales. As the first agency to represent developers in the sales and marketing of their projects, Cervera created a specialized field within the brokerage industry. The company, which was also the first to market extensively in several international markets, continues to broaden those relationships while expanding its global reach. Cervera has provided special training programs for agents and developed innovative marketing tools to capitalize on opportunities provided by digital technologies. The Cervera team has exclusively represented the most prominent developers, sold 62 condominium projects and closed more than 36,300 units. With a team of more than 250 professionals specializing in selling the premier skyscrapers punctuating the Miami skyline, Cervera remains the broker of choice for both individual sales and the launch of new luxury developments. For more information, please visit: www.cervera.com. Cervera is on Twitter @CerveraRE and Facebook at http://www.facebook.com/CerveraRE. The Facebook page also features links to Cervera’s presence on Gowalla, Foursquare and LinkedIn.
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