Five Real Estate Agents Will Receive Tools to Successfully Navigate Changing Real Estate Landscape During HomeFinder.com Agent Makeover Sweepstakes

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Participants have opportunity to experience a business and style makeover during a two-night trip to Chicago

Chicago, IL – May 13, 2013 – (RealEstateRama) — HomeFinder.com, a leader in digital marketing solutions for real estate agents and online real estate, today announced its second annual, HomeFinder.com Agent Makeover Sweepstakes. Five randomly chosen real estate agents will receive a two-night, comprehensive business and style makeover in Chicago, from September 18-20, 2013. All licensed real estate agents are eligible to enter the sweepstakes, which will run from May 13, 2013 through August 16, 2013.

As the real estate industry continues to evolve at a rapid pace, HomeFinder.com wants to help the five winners and thousands of entrants understand the changing landscape and provide the tools to keep up, and most importantly, stay ahead. Compared to one year ago, The National Association of Realtors® reports rising home prices resulting from low inventory, and also anticipates that mortgage interest rates will remain steady. This evolving real estate environment means real estate agents need to change their tactics; the winners and participants will gain the tools needed to navigate this market.

“The current real estate market is heating up fast. Homes are no longer sitting on the market for months. Now, they are selling in days or even hours,” said Doug Breaker, president and CEO, HomeFinder.com. “The 2013 HomeFinder.com Agent Makeover Sweepstakes will focus on this rapidly changing marketplace to help the five winners and all participants adapt to the new normal.”

The five winners of the 2013 HomeFinder.com Agent Makeover Sweepstakes will be flown to Chicago, where they will have the opportunity to network with industry leaders, receive real estate specific digital marketing training, work with a professional business coach, and gain insight on how changes in their personal life can benefit their business. Additional training will include: why Google is a crucial part of online marketing success; how to become experts in their local markets; the importance of making a commitment to technology; how to become the agent with whom they would like to work

Kalen Raynor, owner of Ponquogue Point Properties Inc. and a 2012 HomeFinder.com Agent Makeover Sweepstakes winner, recapped her experience, “After meeting with the industry experts and taking in all the presentations, I felt I had a ‘rebirth’ in this business. I have a new found excitement for real estate.”

A style makeover will complement the business makeover. Each winner will receive a personal styling session, head-to-toe outfit, new hairstyle, makeup consultation and a professional photo shoot.

By entering the 2013 HomeFinder.com Agent Makeover Sweepstakes, real estate agents will not only have the chance to win an all-expense-paid trip to Chicago, but will receive valuable information on how to stay one step ahead in the changing real estate environment. Contestants may enter the sweepstakes twice: once by visiting www.homefinder.com/agentmakeover and once through www.Facebook.com/homefinderdotcom. Winners will be chosen around August 16, 2013 and contacted directly.

About HomeFinder.com®

HomeFinder.com is a leading online real estate search site and provider of strategic digital marketing solutions. 3.4 million visitors each month gain access to almost 4 million online real estate listings. The 20,000 real estate agents that comprise the HomeFinder.com advertising network utilize a unique suite of product offerings; including a patent pending Single Property Website. Through a national affiliate network of 375 online newspaper partners, HomeFinder.com is the only real estate search site to also provide relevant listing content to homebuyers through local online newspaper portals.

HomeFinder.com is owned jointly by three leading media companies, Gannett Co. Inc. (NYSE: GCI), The McClatchy Co. (NYSE: MNI) and Tribune Co., and is an affiliated company of Classified Ventures, LLC, which owns and operates three leading online businesses: Apartments.com, Cars.com and HomeGain.com.

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