NORFOLK, VA – December 22, 2011 – (RealEstateRama) — For Rent Media Solutions™ (FRMS), a leading resource for apartment searches nationwide and a division of Dominion Enterprises, today announced the upgrade of its Marketplace Expert social media offering to Marketplace Network 2.0, a move which reaffirms the company’s commitment to community development, building relationships and fostering resident retention.
Marketplace Network 2.0 is the result of an exclusive partnership with We Build Your Social Media, a Web-based virtual social media agency. This exclusive partnership includes a customized version of We Build Your Social Media’s Social Media Management System that will provide FRMS and its clients with a 360 degree social media tool that encompasses publishing, broadcasting, graphic design, education and reporting of all key social media marketing and communications initiatives on social networks. The roll out of Marketplace Network 2.0 will begin mid-February 2012 to all FRMS’ Expert customers, with more features scheduled for later in the year at no additional cost.
It was only this past February that FRMS announced an exclusive partnership with Oodle, whose Marketplace on Facebook and Oodle.com have more than 1 million unique visitors visit the 200+ Marketplace Exclusive sites on average each month. An online social marketplace application, Marketplace on Facebook is a venue where Facebook users can search for products and services in a social environment, ask questions, receive feedback and make recommendations.
Under this partnership, ForRent.com developed two packages: Deluxe and Expert. Expert customers enhanced their presence within the Marketplace by having their listings integrated with its Facebook Page and social graph of fans. Since March, more than 390,000 LEADS have been delivered through the network.
Marketplace Network 2.0 builds upon the original product to make it even more effective by providing a custom sidebar and Welcome tab; access to three libraries containing pre-written content to post, schedule and deliver a customer’s brand message in advance across multiple social networks; a monthly sweepstakes facilitated and financed by FRMS; and keyword or phrase search capability and reputation management inbox that allow for tracking and responding to what people are saying about a customer’s brand and industry across all social media sites.
“It’s very exciting to be partnering with We Build Your Social Media which enables us to offer a holistic social media solution for our clients,” says Brock MacLean, senior vice president of FRMS. “The true value is that we can finally integrate professional, pre-written content, publishing, sweepstakes, design and reporting into our offering to make it complete. Soon our clients will be able to both immediately see and respond to brand conversations affecting the social media space and vice versa. This is a much needed and highly-sought after tool for brand managers.”
About For Rent Media Solutions™
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides multifamily housing solutions for apartment seekers and property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar®, and publishes 99 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and ForRent.com™-The Magazine. For Rent Media Solutions operates four additional websites: ForRent.com®, SeniorOutlook.com®, CorporateHousing.com® and ParaRentar.com®. Visit ForRent.com for more information, or visit us on Facebook, Twitter, YouTube and LinkedIn.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel and daily deals industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting and data management services. The company has more than 60 market-leading websites reaching more than 20.9 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 3,300 employees in more than 186 offices in the United States, Canada, England and Italy. For more information, visit www.DominionEnterprises.com.
WeBuildYourSocialMedia.com ™ (WBYSM) is a Scottsdale-based, full service social media agency and social media software developer. Founded in 2009, WBYSM specializes in developing social media applications and creating social media strategies for small businesses worldwide. Since its time in business, WBYSM has carved out a niche for itself in its systematic approach to helping small business owners establish an online brand identity, build customer loyalty online and gain bottom-line value. WBYSM’s proprietary application (Total Social Media System with over monthly30,000 users) caters to general and industry specific small businesses. The application provides users with all of the elements of a full service social media agency by allowing users to affordably create, manage and maintain their social media presence. WBYSM’s clientele includes Dr. Mikel Harry (best known as the co-creator of Six Sigma) and SocialOutbreak.com, among others. More information about WBYSM can be found at http://www.facebook.com/wbysm and on Twitter @WBYSM.
Vice President of Marketing