First Month of Exclusive Partnership Proves to be a Success
NORFOLK, VA – April 27, 2011 – (RealEstateRama) — ForRent.com, anchor website for For Rent Media Solutions and a division of Dominion Enterprises, has seen a dramatic increase in traffic just one month after introducing the exclusive new partnership with Marketplace on Facebook.
In March 2011, ForRent.com had the highest monthly unique visitor traffic ever for ForRent.com Sites, with a 34% increase in unique visitors February 2011 to March 2011. According to comScore, this was also the highest increase in unique visitors month over month compared to other internet listing services. The change in year over year unique visitors, comparing March 2010 to March 2011, resulted in a 23% increase.
Under the ForRent.com and Marketplace on Facebook partnership, For Rent customers will enhance its presence within the Marketplace by having its listings integrated with its Facebook Page and social graph of fans. This enhanced exposure on Facebook and in Marketplace will drive new LEADS™ and referrals to ForRent.com customers, which has already proven true within the first months.
With a wide-ranging reach, Marketplace is the number one business application on Facebook with close to one-million renters looking, and has cemented its influence in the social space. “We are very excited to see ForRent.com hit record numbers last month,” said Terry Slattery, President of For Rent Media Solutions. “Our new exclusive partnership with Oodle and Marketplace on Facebook really sets ForRent.com apart and contributed to this lift in traffic. We look forward to continuing to introduce new and innovative offerings to our growing audience.”
About For Rent Media Solutions™
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions is headquartered in Norfolk, Va., and provides multi-family housing solutions for apartment seekers, property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video, and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar®, and publishes 100 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and ForRent.com™-The Magazine. For Rent Media Solutions operates four additional websites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, and ParaRentar.com™. Visit ForRent.com for more, or visit us on Facebook, Twitter, YouTube and LinkedIn.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services. The company has more than 40 market-leading websites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit www.dominionenterprises.com.
Assistant Vice President of Marketing