Like Television, E-commerce is all About Changing Channels

Like Television, E-commerce is all About Changing Channels

WASHINGTON, D.C. – April 29, 2014 – (RealEstateRama) — Decades ago, when consumers wanted to purchase or return goods, it typically involved a trip to a store. Now, items can be purchased and returned easily without leaving one’s home or business. Those means – whether a physical retail setting, catalog, television or smartphone – are considered channels, and just like television, consumers appreciate having many options.

According to research undertaken by Forrester Research in 2013, 41 percent of retailers reported that their buy-online, pick-up-in-store program had delivered significant improvements to their customer loyalty metrics, while 47 percent reported that their ship-from-store program resulted in higher online sales revenue.

How does a retailer strike the right balance between channels and what do commercial real estate professionals need to know about how this changes spatial demands and facility infrastructure? Find out more by reading NAIOP’s E-commerce Evolution: Considerations for Commercial Real Estate.

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About NAIOP: NAIOP, the Commercial Real Estate Development Association, is the leading organization for developers, owners and related professionals in office, industrial, retail and mixed-use real estate. NAIOP comprises 15,000 members in North America. NAIOP advances responsible commercial real estate development and advocates for effective public policy. For more information, visit www.naiop.org.

MEDIA CONTACT:
Kathryn Hamilton
703-904-7100

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