Latest example of NAR bringing a technology breakthrough to benefit Realtors®
WASHINGTON (November 16, 2018) – (RealEstateRama) — The more than 1.3 million members of the National Association of Realtors® now have access to an exclusive benefit through the digital advertising platform Adwerx(link is external), in partnership with NAR’s REALTOR Benefits® Program.
“When I became CEO I promised our members that we would bring technology inside the NAR tent to benefit Realtors®, not work against us,” said NAR CEO Bob Goldberg. “The announcement of Adwerx as the latest REALTOR Benefits® Partner is the exact type of partnership that fulfills this vision. NAR’s strategic investment arm, Second Century Ventures, selected Adwerx for its REach® technology accelerator program in 2017. To be able to offer it to members is a powerful demonstration of NAR’s relevance in helping our members succeed in today’s dynamic marketplace.”
The Adwerx advertising platform provides a simple way for Realtors® to build awareness surrounding their real estate business, win more referrals, and promote their seller’s listings to a group of targeted homebuyers.
Adwerx’s technology enables advertisements to target and follow local prospects as they use mobile apps and Facebook, and browse the web on sites like realtor.com®, other popular home search sites and premium non-real estate websites.
Through the partnership, every NAR member will now receive 15 percent additional impressions on newly purchased and renewed Adwerx campaigns. This offer magnifies Realtors®’ marketing footprint and provides extra value when stacked against existing offers Realtors® currently enjoy through their brokerage, local association, or other Adwerx partner.
The following products are available in Adwerx’s suite of offerings for agents and brokers:
- Ads for Listings enables agents to target potential home buyers within a specific radius of the home’s address to people engaging in behavior indicative of moving, such as looking at listings online or researching moving companies.
- Ads by Zip Code helps agents break into established markets by delivering their ads to people who are thinking about buying or selling in target market areas.
- Ads for an agent’s Sphere of Influence keeps them top-of-mind with a targeted digital ad campaign that reaches their most important contacts.
- Ads for Recruiting helps brokers recruit the best agents for their firm or team with online ads.
“We address the marketing needs of real estate professionals who don’t have the time or desire to become experts in digital advertising, and don’t have the budget to pay an advertising agency to do it for them,” says Adwerx CEO Jed Carlson. “Our platform makes building and customizing online ads easy, with the ability to be up and running within minutes.”
NAR’s REALTOR Benefits® Program is the official member benefits program of the National Association of Realtors®, bringing savings and unique offers on products and services just for Realtors®. The program includes offerings in a variety of categories from nearly 30 companies recognized as leaders in their respective industries.
The National Association of Realtors® is America’s largest trade association, representing over 1.3 million members involved in all aspects of the residential and commercial real estate industries.
Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx’s comprehensive reporting and training help businesses navigate the complex world of online advertising with ease. Adwerx has over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America’s Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com(link is external).
Media Contact: Cole Henry 202-383-1290
Copyright NATIONAL ASSOCIATION OF REALTORS®. Reprinted with permission