REALTORS® Reach More Consumers with New NAR Strategic Alliance

    WASHINGTON, March 05, 2008 – The National Association of Realtors® has established a strategic alliance that will help Realtors® identify potential home buyers and sellers more efficiently. infoUSA Inc. joins NAR’s roster of REALTOR Benefits® partners as a leading provider of sales leads, mailing lists and database marketing tools. 

    According to the NAR 2007 Member Profile, Realtors® receive a median of 25 percent of their business from previous customers and clients, which means that three out of every four clients come from new leads. The new alliance offers NAR members an exclusive discount with Salesgenie.com™ and Salesgenie.com/Lite™, two Internet-based subscription services available from infoUSA. Those services provide access to extensive consumer demographics and business data, allowing agents to target their marketing efforts to customers most likely to need or want their services.

    “The real estate market is competitive, and NAR aims to enhance our members’ business success with the addition of Salesgenie to the REALTOR Benefits® Program,” said Bob Goldberg, NAR senior vice president of marketing, business development and commercial services. “Realtors® build communities one client at a time, and infoUSA’s products will help our members connect with buyers, sellers and commercial investors who need their help.”

    infoUSA powers Salesgenie.com™’s 12 databases, which contain comprehensive information on 14 million U.S. businesses and 210 million consumers. Salesgenie.com/Lite™ provides access to a limited use subscription at a lower price.

    Tom McSweeney, executive vice president of Salesgenie.com, said, “We are very pleased to join forces with NAR. Real estate professionals need a continual source of information to effectively build their business, and in today’s competitive market, Salesgenie.com is an especially valuable tool. With Salesgenie.com, NAR members can get all the sales leads they need, when they need them. Not only can they find many different ways to find new prospects, but also they can manage their leads, research their competition and boost productivity. It’s everything they need to grow sales quickly.”

    To learn more about this special offer for NAR members, visit www.salesgenie.com/nar or call  866/872-8120 and mention discount code 151NAR.

    NAR’s REALTOR Benefits® Program offers practical solutions for Realtors® on the publications, products and services they use every day. The program includes offerings from more than 30 companies recognized as leaders in their respective industries and more than 100 publications and products designed to educate real estate professionals and their clients on topics ranging from legal issues and risk management to business development and marketing.

    infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads and mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA’s products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes.

    The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing more than 1.3 million members involved in all aspects of the residential and commercial real estate industries.

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    With more than 1.3 million members, the National Association of REALTORS (NAR) is the voice for real estate. Visit REALTOR.org to see how our real estate resources can benefit you.

    REALTOR® magazine (http://www.realtor.org/realtormag) is the official magazine of the NATIONAL ASSOCIATION OF REALTORS® and the business tool for real estate professionals.

    The magazine advances real estate best practices, brings expert insight to significant trends, and provides REALTORS® with timely decision-making tools on business purchases and strategies.

    Contact:

    Walt Molony
    202/383-1177

    1-800-874-6500

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