RE/MAX Launches National Social Campaign

RE/MAX Launches National Social Campaign

Consumers Asked to Share “My Perfect Fit”

DENVER – September 16, 2013 – (RealEstateRama) — Today, RE/MAX kicks off its new social media campaign, “My Perfect Fit.” Inspired by the RE/MAX national ad campaign For All the Things That Move You®, consumers are asked to embrace the art of storytelling by sharing what makes their home the “perfect fit,” with a chance to win weekly prizes and ultimately a $10,000 cash grand prize.

This six-week multiplatform campaign encourages consumers to look beyond the walls of their homes and share what makes it ideal for them – whether it’s how the backyard is just right for a family camp-out, or the quirky nerd cave that is home to the next George Lucas.

“Each year, RE/MAX agents help hundreds of thousands of families buy and sell homes,” said Mike Ryan, Executive Vice President, Global Communications and Branding, RE/MAX, LLC. “Every family is looking for something unique, something that makes a particular home ideal for them – and those are the stories we hope everyone will share.”

Now through Oct. 20, participants can submit a story, photo or video on the contest website, myperfectfit.remax.com. Participants are also encouraged to promote their entry across social platforms, including Facebook, Twitter and Instagram, using #myperfectfit.

On the heels of last year’s successful social media campaign, RE/MAX has broadened the area of entry to Canadian consumers as well.

“Expanding this campaign to Canada, where RE/MAX has enjoyed superior market share for many years, will give us a better understanding of a much larger group of homebuyers and sellers,” Ryan said.

One winner will be chosen each week for the first five weeks, receiving a $500 Apple® gift card. The final week, a grand-prize winner will be selected, receiving a $10,000 cash prize.

“My Perfect Fit” also allows each participant to show their support for sick and injured children. For each story submitted, RE/MAX will donate $1, up to $8,000, to its longtime charity partner Children’s Miracle Network Hospitals®.

For detailed information about the “My Perfect Fit” campaign, visit the contest website, myperfectfit.remax.com.

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“My Perfect Fit” Video

“My Perfect Fit” Website

About the RE/MAX Network

RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording RE/MAX agents and franchisees the flexibility to operate their businesses with great independence. With over 90,000 agents and a global reach of more than 90 countries, RE/MAX is recognized as one of the world’s leading franchisors of real estate brokerage services. Nobody sells more real estate than RE/MAX.

With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $130 million for Children’s Miracle Network Hospitals®, Susan G. Komen® and other charities.

For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com.

Contact:

Kristen McCloy,
Sr. Public Relations Specialist
RE/MAX, LLC
303-796-3662

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Based in Denver, Colo., RE/MAX International oversees a network of nearly 100,000 Sales Associates in more than 75 countries, an international presence greater than any of its competitors.  Nobody in the world sells more real estate than RE/MAX.

RE/MAX has been honored as the leading real estate franchise in the "2009 Franchise Times Top 200," and has been the leading real estate organization in Entrepreneur magazine's "Franchise 500 Survey" for nine of the last 11 years.

Contact:

Allie Musso

Phone: 303-796-3662

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