NEW YORK, NY. – October 5, 2011 – (RealEstateRama) — The Marketing Directors, Inc., the leading Manhattan-based residential real estate marketing and sales/leasing firm, has added a new layer of analytical expertise to its impressive Market Insights department with the hiring of Research Analyst, Laura Tomana.
Originally from Pittsburgh, PA, Laura recently graduated from Northeastern University with a degree in Economics, and minor in Communications. While in school, she focused on market trends and various real estate theories, interpreting models and analyzing business cycles.
Ms. Tomana will immediately complement The Marketing Directors’ research team, which is responsible for providing in-depth market intelligence to developer and lender clients. By tracking and analyzing leasing and sales data throughout the Eastern Corridor, Laura will provide information on new construction pricing, future construction and re-sale analytics, as well as finish and amenity comparisons. The department also creates market overviews for project-specific marketing plans, serving as a blueprint for individual marketing and sales/leasing programs.
“Laura comes to us with a background in economics which we believe will enhance our ability to guide our clients in a direction that leads to positive results,” notes Adrienne Albert, CEO and founder of the 30-year-old firm which specializes in high density residential development.
“Our in-house research department has proven to be an invaluable asset to our clients, and we’re confident Laura’s expertise and acumen will contribute to the team in a meaningful way.”
Employing a team of skilled researchers and analysts takes on even greater importance in today’s challenging market, adds Jacqueline Urgo, President of the Marketing Directors.
“The goal of our research is to help developers create a superior product and properly position it in the marketplace,” says Ms. Urgo. ”Our research team helps determine pricing, absorption, suite mix, home sizes, finishes and amenities recommendations based on in-depth market analysis, which is essential for repositioning and launching new developments.”
While not researching and analyzing market trends, Laura is a contributing editor to the Hamptons-based Social Life Magazine and is a delegate for the New York chapter of a non-profit organization, Peace House Africa.
About The Marketing Directors
The Marketing Directors is a full-service marketing and sales/rental organization specializing in new homes and recognized as a national leader in high density residential development serving many of the industry’s most prominent developers across the United States and Canada since 1980. The company is led by founder Adrienne Albert, who was inducted into the National Sales and Marketing Council of the National Association of Home Builders (NAHB) Hall of Fame as a Legend of Residential Marketing in 2009 — the first woman to be inducted into the “Hall” in its 16-year history. Jacqueline Urgo leads the NE operation. David Tufts leads The Marketing Directors, SE formed in 2007. The Marketing Directors presently represents condominium and rental developers in markets such as New York, New Jersey, Connecticut, Georgia, Florida, North Carolina and Toronto. For more information, call 212-826-8822 or visit www.themarketingdirectorsinc.com