BHGRE Lifestyles Realty Offers Homeowners New iBuyer Service

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Jacksonville’s Fastest Growing Brokerage Partners with zavvie’s Offer Optimizer to Maximize iBuyer Opportunities for Local Homeowners

Jacksonville, FL – December 19, 2019 – RealEstateRama – Better Homes and Gardens Real Estate Lifestyles Realty, the fastest growing residential real estate brokerage in Jacksonville, announces the launch of a new iBuyer service. Lifestyles Realty’s new Offer Optimizer gives Jacksonville homeowners more ways to sell their homes than ever before.

Burt Geoff
Burt Geoff

“Homeowners in Duval, St Johns, Clay and Nassau Counties can now receive multiple offers on their home with a push of a button,” said Geoff Burt, an owner of Lifestyles Realty. “Our new Offer Optimizer, combined with the deep local knowledge and professional advice of a Lifestyles’ agent, helps homeowners make the best choices for their situations,” he added.

Burt explains that with its new Offer Optimizer, sellers are able to easily compare all of their options. They can sell their home on the open market, accept an iBuyer offer, or choose not to sell.

Jacksonville area sellers using Offer Optimizer at a push of a button receive a detailed breakdown of offers for leading iBuyer firms including Zillow Offfers and Opendoor, as well as a comparison to selling their home on the open market with Lifestyles Realty. These online firms are called iBuyers because they offer to “instantly buy” homes.

By offering the new iBuyer service, Better Homes and Gardens Real Estate Lifestyles Realty agents are gaining a local advantage in the marketplace by providing homeowners the ability to receive multiple offers instantly.

Dan McCarthy headshot
Dan McCarthy

“Smart sellers want to explore every option,” said Dan McCarthy, Broker/Owner at Lifestyles Realty. “But they also want the help of a professional agent in navigating any real estate transaction, including selling to an iBuyer. Now we are offering something every agent wants: a way to tap into the iBuyer opportunity in the market today.”

A recent iBuyer study found that 41 percent of all sellers would consider an iBuyer offer. Among those considering an iBuyer offer, 92 percent still want to be represented by a professional REALTOR®.

“The popularity of the iBuyer movement is growing,” McCarthy noted. “And because more people than ever are using a real estate agent to sell their home, Offer Optimizer is giving an opportunity for our agents to offer even more value to our clients.”

Better Homes and Gardens Real Estate Lifestyles Realty is known for its consumer-first philosophy. Lifestyles has created a different kind of real estate brokerage through an agent community with a commitment to providing a great experience from the awareness stage, through the purchase/sales process and well after the transaction closes.

Lane Hornung, CEO, and Founder of zavvie said, “Lifestyles Realty is known for thinking about what the customer wants and delivering it. By giving its agents the power of Offer Optimizer, they are responding to what consumers are asking for and raising the bar for how homes are sold in Jacksonville.”

Lifestyles Realty Offer Optimizer can be accessed here or on its website at

BHGRE LifestylesRealty

About Better Homes and Gardens Real Estate Lifestyles Realty

Better Homes and Gardens Real Estate Lifestyles Realty is the fastest growing residential real estate firm in Jacksonville, according to the Jacksonville Business Journal, and the 5th fastest growing firm overall in 2018. Its three offices serving customers in Duval, St Johns, Clay and Nassau Counties are staffed by a community of more than 75 full-time, professional agents with deep local market knowledge. For more information, call 904.853.6386 or visit

 About zavvie

zavvie is a technology company that connects agents and their clients with iBuyers. zavvie’s Offer Optimizer™ Suite bridges the gap for consumers who may not be aware of all their options for selling. Currently operating in iBuyer markets and rapidly expanding, zavvie gives top brokerages and agents all they need to thrive by serving their clients in today’s evolving real estate landscape: easy to use tools, technology, training, marketing, and strategy. Discover more at

zavvie Offer Optimizer™ received an Inman Innovator Award for Most Innovative Real Estate Technology, and the company is a graduate of the National Association of REALTORS® REach® program. For brokerages interested in licensing Offer Optimizer™ technology, visit

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Media Contacts:
Kevin Hawkins | zavvie

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