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Builders Learn to Sell More Homes Through Social Media in Book from NAHB

WASHINGTON, D.C. – May 25, 2011 – (RealEstateRama) — Home builders who have embraced social media strategies for marketing their business, have seen extraordinary results. According to the second edition of Social Media for Home Builders 2.0: It’s Easier Than You Think, builders have seen results ranging from a 25-300 percent increase in website traffic, to increased customer referrals through using social media. This popular resource recently released by BuilderBooks, the publishing arm of the National Association of Home Builders (NAHB) teaches builders and residential construction professionals how to use social media tools such as blogs, Facebook, Twitter, LinkedIn, and YouTube, to increase their visibility and improve their sales results.

Social Media for Home Builders 2.0: It’s Easier Than You Think, by Carol M. Flammer, MIRM, CAPS, CSP is designed to help readers understand social media and construct a strategic plan for attracting more prospects, following up on leads and closing on more homes. This book speaks specifically to the needs of the real estate industry, and teaches home builders how to build a social media presence from the ground up. The updated edition includes even more examples, details and strategies than the first edition, featuring examples of specific social media campaigns and their sales results by builder type; sample tweets and Twitter campaigns to draw foot traffic to homes and communities; and new research on how people are using social media.

“Social media has become increasingly important to businesses as a marketing and sales tool”, said NAHB Chairman Bob Nielsen, a home builder from Reno, Nev. “With this new resource, builders and remodelers can learn how to use these tools to more effectively market their business, increase visibility, and make more sales.”

Author Carol Flammer outlines in a clear, concise style how to engage consumers through social media. She provides content suggestions for creating and maintaining a blog, and includes real-life examples of successful blogs that have attracted readers. Flammer also provides details on how to:

  • Improve search engine optimization (SEO)
  • Gain Facebook friends and Twitter followers
  • Find the right social media groupsRun social media campaigns
  • Optimize websites, blogs and other social networking sites
  • Track, analyze and improve results

Carol Flammer is a public relations and social media marketing expert, strategist and consultant. With 20 years of experience, Carol has established herself as the “go to” person for real estate and construction products public relations and social media. Carol is the founder of the online Atlanta Real Estate Forum, president of Flammer Relations, Inc., and managing partner of mRELEVANCE, LLC, an Internet marketing, social media and public relations firm with offices in Atlanta and Chicago.

Social Media for Home Builders 2.0: It’s Easier Than You Think is available for purchase at or by calling 800-223-2665. Soft-cover/264pages, $19.95 retail, $17.95 NAHB member, ISBN 978-0-86718-675-8.

[Editor’s Note: Editors who are interested in receiving a complimentary copy of Social Media for Home Builders 2.0: It’s Easier Than You Think to review for their publications should contact Patricia Potts at 202-266-8224 or ">].