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NAR Tech Edge Helps Realtors® Expand, Develop Their Tech Use

WASHINGTON, DC – May 30, 2012 – (RealEstateRama) — Technology has transformed the way Realtors® do business, and the National Association of Realtors® is helping members keep up with the latest trends that can enhance business and client relations. NAR Tech Edge, a new one-day technology conference hosted by NAR, will give attendees the chance to learn about cutting edge technologies that are changing the real estate industry.

“Technology is increasingly important for Realtors® and their business,” said NAR President Moe Veissi, broker-owner of Veissi & Associates Inc., in Miami. “It’s imperative that members keep up-to-date on the latest techniques and tools. This will help them not only improve the profitability of their businesses, but also it will help them bring value to all parties in the real estate transaction. NAR Tech Edge is a great opportunity for anyone in the real estate industry who is interested in expanding their technology use.”

According to the 2011 NAR Member Profile, technology continues to be an important aspect of a Realtor®’s business. Nearly all NAR members reported daily use of e-mail, and nearly eight out of 10 reported daily uses of smartphones with wireless e-mail and Internet capability. More than half of all Realtors® reported having their own website, as well as using social media tools on a regular basis.

NAR Tech Edge will take place in Toronto, Miami, Houston and Las Vegas this June. Sessions will be presented by technology experts from the local area, and will cover mobile marketing, Google and cloud computing, using Facebook, creating content strategies, social media, the importance of photo and video, and much more.

Bill Lublin, CEO of the Social Media Marketing Institute and Century 21 Advantage Gold, will be the presenter and emcee for NAR Tech Edge in Houston, Miami and Las Vegas. Recognized as a thought leader for his insights regarding social media and its use in the real estate business, Lublin is a Realtor® and has also has served as a member of NAR’s Professional Standards Committee and Risk Management Committee. Amy Chorew, VP of Platform Development at Better Homes and Gardens Real Estate, will present and emcee NAR Tech Edge in Toronto. Chorew is a national instructor experienced in helping managers and agents maximize the opportunities that technology offers them.

NAR Tech Edge will take place in Toronto on June 5, in Miami on June 15, in Houston on June 20 and Las Vegas on June 29. For more information and how to register visit Media and non-NAR members are welcome to attend.

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.

Media Contact:

Leanne Jernigan