CHICAGO (April 6, 2018) – (RealEstateRama) — Realtors Property Resource®, a subsidiary of the National Association of Realtors®, reached a major milestone for user engagement on the real estate data and analytics platform.
Overall engagement among NAR members for the month of March 2018 soared to a record 178,000 – a notable 16 percent increase from March 2017. As one of the platform’s key performance indicators, RPR measures usage among several categories, from the number of individual sessions and new website visitors to account creations and webinar registrations.
Among those categories, first quarter 2018 web sessions topped 3.7 million, a 27.7 percent increase year over year. RPR webinars witnessed a 135 percent increase in registrations; the average attendance per webinar increased by 158 percent. The number of newly-created accounts in the first quarter also tipped the scales with more than 18,000 Realtors® registering for the platform.
RPR Mobile™, the flagship of the platform’s “anytime, anywhere” offerings, also experienced significant growth in the first quarter of 2018 with app downloads exceeding 402,000 by Realtors® nationwide.
The record numbers are reflective of Realtors®’ increasing use of the platform’s high-value market data and reports to better serve clients and customers.
“I make it my business to help buyers make indisputable offers, lead sellers to realistic list prices, and allow for everyone I represent to benefit from the transaction,” says Jickson Chacko, a Realtor® with HomeSmart Realty Group in Denver, Colorado. “And I couldn’t do it without RPR.”
RPR Chief Operating Officer Jeff Young echoed Chacko’s sentiment. “We’re delighted by the upsurge in activity among our members,” says Young. “There’s a rising tide among Realtors® who want to know more about how RPR can help build their businesses. We believe 2018 will be a pivotal year for RPR’s success.”
Realtors Property Resource, LLC® (RPR®), a subsidiary of the National Association Of Realtors®, is an exclusive online real estate database created to support the core competence of its members. Covering more than 160 million residential and commercial U.S. properties, RPR provides Realtors®
with the analytical power to help clients make informed decisions while increasing efficiency in the marketplace. For more on RPR, visit blog.narrpr.com.
The National Association of Realtors® is America’s largest trade association, representing 1.3 million members involved in all aspects of the residential and commercial real estate industries.