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“NAR en Español” Reflects Growing Spanish-Speaking Membership, Expanding Global Reach

“NAR en Español” Reflects Growing Spanish-Speaking Membership, Expanding Global Reach

WASHINGTON – RealEstateRama – As its Spanish-speaking membership grows at an increasingly rapid pace, the National Association of Realtors® hosted a session fully in Spanish as part of the 2019 REALTORS® Conference & Expo. “NAR en Español: What does the future look like?” was the only educational session conducted fully in Spanish at NAR’s conference, held this year in San Francisco. More than 200 members – a record for the event, which is now in its fourth year – gathered to discuss Multiple Listing Services, the role of women within the industry and ways to better leverage the resources NAR provides to its international members.

2019 REALTORS® Conference & Expo NAR en Espagñol session attendeesPhoto by Alejandro Escudero
Attendees of the “NAR en Espagñol” session at the 2019 REALTORS® Conference & Expo
“Based on the increasing number of attendees we have witnessed each year, we see that this forum is not only a highlight for many Spanish-speaking Realtors® from the U.S. and overseas, but that it also has tremendous potential for growth,” said Alejandro Escudero, NAR’s manager of global alliances and business development. “This year’s session encouraged dynamic dialogue between our speakers and a very engaged audience, giving both the opportunity to network in a setting where they gain vital professional knowledge while actively participating in their own language.”

Along with other U.S. and international panelists, three Spanish-speaking Realtors® and Global volunteer leaders of NAR were invited to moderate portions of the event. NAR Regional Coordinator to South America Mario Rubio; Global Ambassador to Peru and Ecuador Gonzalo Mejia; and Global Ambassador to Brazil, Chile and Colombia Ileana Bogaert all offered unique perspectives on the issues currently impacting the real estate industry.

“This forum is becoming a must for all Spanish-speaking attendees of the Realtors® Conference & Expo, as opportunities like these allow members to feel included while sharing their story with counterparts from around the world,” Rubio said.

The event was presented as part of the NAR en Español initiative, which facilitates and assembles various practical networking and educational resources for Spanish-speaking members. The initiative, founded in 2018, is designed to ensure Realtors® understand NAR’s industry-leading role while helping global members leverage their Realtor® membership.

The National Association of Realtors® is America’s largest trade association, representing more than 1.4 million members involved in all aspects of the residential and commercial real estate industries.

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Media Contact: Wesley Shaw 202-383-1193