Allen Tate Realtors® Launches iBuyer Platform for Carolina Home Sellers

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CHARLOTTE – September 26, 2019 – (RealEstateRama) – Allen Tate Realtors® announces the launch of Offer Optimizer™ to give homeowners multiple instant offers on their home with the push of a button. Offer Optimizer helps Carolina homeowners easily compare iBuyer offers with selling their home on the open market. A professional Allen Tate Realtor provides local expertise and personalized service for whichever path the homeowner chooses.

Brookshire Phyllis
Brookshire Phyllis

Ranked Number One in the Carolinas and the top 10 nationwide, Allen Tate is proving its commitment to exceptional customer service by delivering more options to Carolina homeowners. This now includes purchase offers from Zillow Offers, Opendoor and Offerpad – commonly referred to as iBuyers because these online firms offer to “instantly buy” homes.

With its new iBuyer service, Allen Tate Realtors helps home sellers compare multiple offers on their homes. The Offer Optimizer service helps homeowners make the best choice for their individual circumstances. This includes accepting an instant sale offer, selling their home on the open market, or even choosing not to sell.

Allen Tate Realtors Offer Optimizer addresses three crucial aspects homeowners consider when selling their homes: convenience, speed, and predictability.

The new technology allows Allen Tate agents to walk homeowners through multiple selling opportunities, including:

  • Getting offers from national instant offer companies
  • Listing their home for sale to attract local buyers looking for homes

“If a seller wants a quick cash offer from an iBuyer, they still need the advice of a professional

Realtor to make sure they select the best path to protect their home equity and maximize their selling opportunity,” said Phyllis Brookshire, president, Allen Tate Realtors.

Brookshire notes that a recent iBuyer study found that 92% of consumers work with and want to work with a Realtor, and even if they did an iBuyer program, they want a Realtor to represent them.

Allen Tate partnered with zavvie, whose technology, the Offer Optimizer™ Suite, powers the iBuyer platforms of leading brokerages in markets across the U.S.  Zavvie provides online tools and current, market-specific data so clients of their broker partners can make informed decisions about home selling.

“Allen Tate Realtors is delivering what Carolina homeowners are asking for with Offer Optimizer, that brings the expertise of an agent to the table. Accepting an instant offer for some is a great option,” said Lane Hornung, CEO, and Founder of zavvie. “But understanding the pros and cons of all selling options is what a professional agent brings to the process.”

“Allen Tate is a leader in exceptional customer service, and delivering iBuyer offers is another example of their penchant for doing what’s best for their clients. It’s an honor to work with a leader like Allen Tate to give their clients offers with a push of a button,” Hornung added.

Find a local Allen Tate office at


About Allen Tate

Allen Tate Companies is a locally owned, independent real estate and homeownership company. Its flagship, Allen Tate Realtors®, is ranked Number One in the Carolinas and in the top 10 nationwide. Since 1957, Allen Tate Realtors has focused on the needs of consumers by providing one-stop shopping with choices from 47 branch offices located in communities throughout the Carolinas. Learn more at

About zavvie

zavvie is a technology company committed to adding ease and clarity to broker relationships with iBuyers. With Offer Optimizer™ Suite, zavvie connects brokerages, their agents, and clients with iBuyers. Currently operating in iBuyer markets and rapidly expanding, zavvie gives brokerages and agents all they need to thrive: easy to use tools, technology, training, marketing, and strategy.

zavvie Offer Optimizer™ received an Inman Innovator Award for Most Innovative Real Estate Technology, and the company is a graduate of the National Association of REALTORS® REach program. For brokerages interested in licensing Offer Optimizer™ technology, visit

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Media Contact:
Kevin Hawkins

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