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KTGY-designed $1 Billion 2,200-acre Master Planned Community Receives City Council Approval

La Entrada in City of Coachella to include Residential, Commercial, Schools, and Regional Soccer Facility

IRVINE, CALIF. – December 16, 2013 – (RealEstateRama) — Award-winning national firm KTGY Group, Inc., Architecture and Planning, is pleased to announce that the La Entrada Master Planned Community in the City of Coachella, Riverside County received unanimous approval by the City Council. Estimated at $1 billion-plus at build out, La Entrada is a 2,200-acre hillside master planned community located along the eastern foothills of the Coachella Valley, about 28 miles east of Palm Springs and 130 miles east of Los Angeles.

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The La Entrada Master Planned Community, owned by PSAV, LCC, and managed by Las Vegas-based New West Development, will provide approximately 7,800 new homes within three villages at a variety of price-points and will include 1.5 million square feet of retail and commercial lifestyle uses, four new schools and nearly 900 acres of parks, playgrounds, multipurpose trails and open space. According to KTGY Principal Ken Ryan, and the head of the firm’s Community Planning and Urban Design Studio, new sports fields and a possible regional soccer events facility suitable throughout the year to accommodate sporting events, music festivals, regional events, etc. are also key elements of the plan. KTGY was responsible for the community master planning and design guidelines, and represented the project in community outreach meetings and City Council Government Relations meetings and presentations.

“La Entrada will become the new gateway into the City of Coachella and the region bringing new businesses, services and entertainment to the Valley over the next 20 years,” said Ryan.

The master plan will be implemented in multiple phases over the next 20 years. “Three separate ‘villages’ have been organized around town features celebrating the pedestrian experience utilizing a village paseo, village green, view top parks, linear parks, passive open space, natural trails and active recreation uses as the armature for integration,”  Ryan said.

Gateway Village is a “mixed use” community with entertainment and active sports and recreation uses. Gateway, as the name suggests, would connect the city and region to a new I-10 freeway interchange at Avenue 50. Central Village will serve as the civic core for the community with public space, plazas, places of worship and community serving commercial opportunities. “Most of the project’s residential units, consisting of a variety of housing choices are included within the Central Village and designed as a collection of walkable districts. Hillside Village draws upon the sites unique landform and has been designed to reflect the steeper topography and natural character of the land. Parks and neighborhood serving commercial uses will act as the focal point for the Village,” said Ryan.

According to Ryan, health and wellness is an important community design element with almost half of the site consisting of parks, recreation and natural open space. Sustainability is a significant core element as well. With attention to solar orientation, reduced water consumption, transit opportunities, decreased energy use and blending development with the existing desert terrain. Ryan said that the development is expected to break ground in two to three years.

About KTGY Group
Celebrating 22 years, KTGY Group, Inc., Architecture and Planning, is a national award-winning firm providing comprehensive planning and award-winning architectural design services for residential communities, retail, hospitality, mixed-use and related specialty developments. KTGY delivers innovative solutions that reflect clear understanding of development, market and consumer trends and financial performance. Serving clients worldwide, KTGY maintains offices in Irvine, Oakland and Santa Monica, Calif., Denver, Colo., and Tysons, Va. See