REALTOR.com Beats ‘Homes For Sale’ & ‘Zillow’ As #1 Search Term on Web
LOS ANGELES, Dec. 13 /PRNewswire-FirstCall/ — Hitwise, a leading online competitive intelligence service, ranked REALTOR.com as the number one search term used in the real estate industry category during the month of November (1). REALTOR.com accounted for 1.56% of all searches on the Internet in the real estate category, far exceeding the next closest ranking term that captured .91% of all searches in November. Zillow.com and Zillow ranked eight and ninth respectively with .34% and .33% of all real estate searches.
“REALTOR.com continues to be top of mind with consumers searching online for real estate because we deliver the largest online collection of listings complemented with the most comprehensive and freshest data available on the Internet,” said Lorna Borenstein, president of Move, Inc. “As the leader in online real estate, we’re committed to providing the tools consumers need and want as they pursue the American dream of home ownership. It’s second nature for consumers to begin their home search on the Move Network of Websites.”
The terms were ranked by volume of searches that successfully drove traffic to websites in the Hitwise Business and Finance — Real Estate category for the four-weeks ending November 24, 2007, based on US Internet usage. Hitwise rankings for the month of November in the real estate industry category for the top ten search terms were as follows:
Rank Search Term Volume
1 REALTOR.com 1.56%
2 Remax 0.91%
3 Real Estate 0.47%
4 Apartments 0.40%
5 Homes for Sale 0.37%
6 Century 21 0.35%
7 Zillow.com 0.34%
8 Zillow 0.33%
9 Realtor 0.31%
10 For sale by owner 0.30%
For up to date analysis of online trends, visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at http://www.hitwise.com/datacenter
Realtor.com — “Where the world shops for real estate online” — is operated by Move Inc., and is the official Web site of the National Association of REALTORS. Ranked as the No. 1 homes-for-sale site, REALTOR.com(R) currently offers potential home buyers access to over four million property listings as well as the most brokers and agents to contact. The site also provides REALTORS and the home sellers they represent with the Internet’s largest real estate marketplace, reaching more than 4.2 million consumers in November 2007.(2) Agents and companies have the power to customize the resources of the REALTOR.com Web site to maximize their brand and productivity. The REALTOR.com Web site (http://www.realtor.com) is operated by Move, Inc. .
REALTOR(R) and REALTOR.com(R) are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS(R). REALTOR(R) is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS(R) and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move, Inc., or of their other respective owners.
(1) Source — Hitwise — November, 2007 — based on volume of searches
(2) comScore Media Metrix, November 2007
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