NEW ORLEANS, LA – February 5, 2013 – (RealEstateRama) — 365 Connect, the New Orleans based, award-winning online technology platform provider for the multifamily industry, announced today the integration of its Marketing Syndication Platform with Zillow®, the leading real estate information marketplace. The integration automatically distributes all of the marketing data from apartment communities using the 365 Connect Technology Platform to Zillow.
This integration reflects and supports the shift in the multifamily market away from obsolete marketing strategies towards more economical and effective online marketing technology. 365 Connect’s research has repeatedly demonstrated that today’s renters are online, search oriented and gravitate to the most efficient user-friendly sites when seeking an apartment. This powerful integration delivers high market penetration through distribution of 365 Connect’s client listings across the Zillow Rentals Network, the largest real estate network on the Web, comprised of millions of shoppers on Zillow.com®, Yahoo!® Homes and HotPads™.
“We are excited to extend our Marketing Syndication Network to include Zillow,” stated Kerry W. Kirby, CEO of 365 Connect. “The Zillow Rental Network will allow us to dramatically increase the number of leads to our clients. This integration amplifies our message that we are the next generation platform for the multifamily industry, capable of not only marketing communities across the internet, but eliminating redundant marketing efforts and reducing operating expenses for our clients.”
The Marketing Syndication Platform is a joint product of 365 Connect and MultifamilyBiz.com, which harnesses and syndicates information across the Internet through multiple data feeds from 365 Connect’s Network of Online Leasing Centers. The powerful MultifamilyBiz.com platform serves as the data hub and entrance point for the syndicated feeds, delivering detailed community information inside a single interface.
Going beyond traditional hosted websites, the 365 Connect Technology Platform gathers and sorts data into bundles and then mass syndicates the most relevant data that apartment shoppers are seeking (such as photos, floor plans and pricing) across the Internet. The Marketing Syndication Platform saves multifamily property owners time and money through the elimination of redundant marketing efforts, which typically demands an extraordinary amount of management staff time.
In today’s ever-expanding Internet marketplace, in which 90% of all housing searches start on the Internet, it is vital that multifamily owners and operators market their communities online efficiently and inexpensively. 365 Connect strives to place each of its clients’ apartment communities in as many online destinations as possible with automatic, real-time updates in a seamless process that property managers never have to touch, see or update. By pushing the leasing information from the 365 Connect Platform across high traffic sites, such as Zillow, 365 Connect clients are ensured that their most needed property information is reaching online prospects across the breadth of the Internet.
365 Connect and MultifamilyBiz.com are proud to align their Marketing Syndication Platform with Zillow to create integrations that help fulfill their mission to drive quality traffic to all of 365 Connect’s clients. This powerful and timely addition to the already robust 365 Connect Technology Platform further cements 365 Connect’s role as the leader in creative, leading edge, award-winning web-based technology solutions for the multifamily industry.
About MultifamilyBiz.com: MultifamilyBiz.com is the Next Generation Internet Platform for the Multifamily Industry and is the place to be for everything touching multifamily housing. MultifamilyBiz.com covers the entire spectrum of multifamily housing, including market-rate, affordable, student and senior housing, in both the rental and for sale markets. From the latest industry news, member posted press releases, to its robust vendor directories, MultifamilyBiz.com is dedicated to providing a suite of focused, leading-edge, online tools and resources designed to maximize and accelerate commercial activities in the multifamily marketplace. For more information regarding MultifamilyBiz.com and its services visit: www.MultifamilyBiz.com
About 365 Connect, LLC: Award-winning 365 Connect was founded in 2003 by a team of multifamily housing professionals with the primary goal of maximizing and accelerating online activities in the multifamily marketplace that reduce costs and increase revenue. Committed to delivering innovative solutions to meet the rapidly changing needs of the multifamily housing industry, 365 Connect is the industry leader in designing and delivering an array of online platforms that work in unison with each other to market, lease and retain residents in multifamily communities. The 365 Connect Platform interfaces with social media, management software, marketing platforms and a host of other third-party applications. It prides itself in being one of the most integration-friendly platforms in the industry and has proven to be so effective, that it has also gained acceptance with government programs in affordable housing. 365 Connect designs technology to enhance not only the user experience for property managers, but also prospects and residents that utilize its platforms to find, lease and live in multifamily communities nationwide. Explore: www.365connect.com
Zillow and Zillow.com are registered trademarks of Zillow.
HotPads is a trademark of Zillow, Inc.
Yahoo! is a registred trademark of Yahoo! Inc.
365 Connect, LLC
650 Poydras Street
New Orleans, LA 70130