Generation Green Focuses on the Future at Greenbuild 2010


More than 28,000 attendees from throughout the industry commence in Chicago for world’s largest green building conference and expo

Washington, DC – December 16, 2010 – (RealEstateRama) — The U.S. Green Building Council’s (USGBC) annual Greenbuild International Conference & Expo welcomed more than 28,000 attendees this past November at its show in Chicago, Ill. Attendees representing various backgrounds, professions and 114 countries filled the exhibit hall floor, educational and speaker sessions, green building tours and networking events that made up the three day long show. The nearly 200,000 square foot expo hall floor featured over 1,800 exhibit booths representing over 1,000 exhibiting companies. Greenbuild is the industry’s largest gathering of representatives from all sectors of the green building movement.

“Generation Green came out in full-force in Chicago, proving that the green energy economy is alive well,” said Kimberly Lewis, VP of Conferences and Events. “This year’s show continued the tradition of providing attendees with three days of education, networking and inspiration.”

Greenbuild was symbolically kicked-off with an opening keynote address by retired Gen. Colin Powell, who delivered a message of leadership and optimism to a crowd of 10,000. The plenary session also included a discussion between political pundits Mary Matalin and James Carville and remarks from USGBC President, CEO and Founding Chair Rick Fedrizzi. To read a transcript of the keynote, visit

Earlier in the week, Greenbuild hosted a House Committee on Science and Technology field hearing to evaluate the topic of renewable energy integration into buildings. At the International Forum, 500 international green building leaders from 43 countries around the globe led an inspiring conversation focused on green buildings and communities as engines of economic development.

At this year’s Green Job Summit, 35 companies, including Bank of America, CB Richard Ellis, Turner Construction Company and Underwriters Laboratories, Inc. and more than 500 job seekers came together to help advance the green economy. It is predicted that green jobs will support or create nearly 8 million jobs between 2009 and 2013, and contribute $554 billion to the U.S. gross domestic product. More than 1,500 residential building industry leaders attended the annual Residential Summit, which hosted 15 residentially-focused educational sessions and a keynote by former Secretary of Housing and Urban Development (HUD), Henry Cisneros.

At Friday’s closing plenary featuring Chicago’s Mayor Richard M. Daley, the Hon. Shaun Donovon and Paul Hawken, Fedrizzi announced Project Haiti, a commitment to help build the Haiti Orphanage and Children’s Center. Located in Port au Prince, Haiti, the project will pursue LEED certification and will provide the people of Haiti a powerful symbol of hope for the future and a model of sustainable building practices for rebuilding. Visit to learn more and pledge support.

The launch of two new green building rating systems and the LEED Volume Program coincided with a new report issued at Greenbuild by McGraw Hill Construction finding that the green building industry has grown by 50 percent in the last two years. LEED for Healthcare and LEED for Retail, unveiled during the show, help meet the growing green building needs of the healthcare and retail sectors, respectively, while the LEED Volume Program was designed to meet the certification needs of high-volume property developers. Visit to learn more about the new offerings.

On the heels of a successful conference and expo, USGBC is currently accepting educational session proposals for Greenbuild 2011 in Toronto, Canada, Oct. 4-7, 2011. To learn more visit


U.S. Green Building Council
The USGBC community is transforming the way we build, design and operate our buildings for healthier places that save precious resources for people to live, work, learn and play in. UGSBC is helping create buildings and communities that regenerate and sustain the health and vitality of all life within a generation. Headquartered in Washington, D.C., the Council is the driving force of the green building industry, which is projected to contribute $554 billion to the U.S. gross domestic product by 2013. USGBC leads a diverse constituency of builders and environmentalists, corporations and nonprofit organizations, elected officials, concerned citizens, teachers and students. The USGBC community comprises 80 local chapters, 17,000 member companies and organizations, and more than 155,000 individuals who have earned LEED Professional Credentials. Visit for more information.

About Greenbuild
The U.S. Green Building Council’s annual Greenbuild International Conference & Expo provides an unrivaled opportunity to learn about the latest innovations, explore new products and exchange ideas with other professionals. Greenbuild is the world’s largest green building conference and represents all sectors of the green building movement. Three days of extensive educational programming, workshops, a vast exhibition floor and ample networking events provide unrivaled opportunities to learn about the  latest technological innovations, explore new products, and exchange ideas with other professionals.

Greenbuild is the three time recipient of IMEX Green Meetings Award and four time winner of Tradeshow Week’s Fastest 50 growing tradeshows in the U.S. Its 2011 show will be held Oct. 4-7 in Toronto, Canada. This past year’s conference in Chicago, Ill. drew more than 28,000 attendees from 114 countries and featured more than 1,800 exhibit booths representing over 1,000 exhibiting companies. Visit for more information.

Ashley Katz
Communications Manager, USGBC

Follow us on Twitter at @USGBC

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