This partnership gives CENTURY 21 brokers the ability to market their listings to more than 2.5M HomeFinder.com home buyers
CHICAGO, IL – April 19, 2011 – (RealEstateRama) — HomeFinder.com, one of the most trusted websites for consumers to search for a home and connect with a real estate professional, today announced a new agreement with Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, where HomeFinder.com will become an integral part of the CENTURY 21 Showcase Advantage Listing Program. “We are very pleased to be able to provide this level of support to our real estate professionals,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “As an industry leader, this agreement with HomeFinder.com is an important element of our digital marketing strategy.”
This new program will allow CENTURY 21® brokers to purchase enhanced listings on HomeFinder.com and their network of 120+ newspapers across the country. Under the new agreement, CENTURY 21 will provide an increased level of subsidy to the cost of the program for CENTURY 21 System members. The enhanced listing features will allow home shoppers to directly reach out and connect with CENTURY 21 professionals, with the ultimate goal of helping to sell more homes. CENTURY 21 brokers will also have access to detailed online reporting to measure the effectiveness of their marketing spend with HomeFinder.com, which in the current real estate market has become increasingly important.
“HomeFinder.com is excited to be included in the Showcase Advantage Listings Program and offer exceptional pricing for CENTURY 21 brokers,” said Tim Fagan, president and chief executive officer, HomeFinder.com. “These enhanced listings will not only provide additional branding opportunities where each broker can display their logo on our website, but it will also allow millions of HomeFinder.com home buyers to connect with brokers and agents.” As an added bonus, every CENTURY 21 Real Estate office that signs up receives access to five Single Property websites, a new product HomeFinder.com is excitedly launching this month that allows agents and sellers to quickly create and feature their properties on their very “own” website.
In addition to sheer online presence, HomeFinder.com is fueled by a newspaper network of 120 publications and their local real estate traffic. Newspaper sites such as chicagotribune.com, miamiherald.com and latimes.com look exclusively to HomeFinder.com for all of their real estate listings. This combined presence results in tens of thousands of phone calls and emails to agents and brokers each month.
HomeFinder.com has over 10 years of experience as one of the most trusted Web sites for consumers to search for a home and connect with a real estate professional. Distinguished by its inventory of 3.5 million comprehensive property listings and rich content, HomeFinder.com also provides simpler, more valuable online advertising solutions for agents, brokers and builders, combining the brand power of more than 130 local newspaper Web sites with exposure on a national scope, in a platform that tracks every phone call, email and click a consumer makes.
Owned jointly by three leading media companies, Gannett Co. Inc., The McClatchy Co. and Tribune Co., the HomeFinder.com Network includes The Arizona Republic, Chicago Tribune, The Miami Herald, Los Angeles Times and The Indianapolis Star.