Real Living Realty Professionals Launches iBuyer Program

National -

Real Living RP

Largest real estate firm in Western Mass. offers the most options to sell a home

EAST LONGMEADOW, Mass. – July 15, 2020 – RealEstateRama – Real Living Realty Professionals, the largest real estate brokerage in Western Massachusetts, is launching the area’s first iBuyer service. Real Living Realty Professionals’ new Offer Optimizer™ gives its team members the ability to provide homeowners the most options to sell their homes.

In addition to providing an iBuyer option to sellers throughout Western Massachusetts and Northern Connecticut, Real Living Realty Professionals is debuting another innovative option that allows homeowners to buy their next home before they sell.

Molta - Bob

“Sellers want to see every option before they decide what is best for them,” said Robert P. Molta, president and broker/owner of Real Living Realty Professionals. “Real Living Realty Professionals sales associates now can provide sellers more options than any other real estate firm in our markets. All it takes to get started is a push of a button,” he added.

Real Living Realty Professionals, with 300 sales associates, operates offices in Belchertown, Chicopee, Holyoke, Lenox, East Longmeadow, Otis, Pittsfield, West Springfield, Westfield and Wilbraham.

Molta explains that iBuyers are online real estate companies that provide “instant” cash offers to buy homes. The new iBuyer service from Real Living gives local homeowners the ability to see what these companies would offer before they decide how they want to sell.

Real Living Realty Professionals Offer Optimizer service also gives sellers the option to buy their next home before they sell their current one. The new “bridge” service allows homeowners to sell their home at market value, access the money they need to buy a new home, and remain in their home until they close on their new purchase.

iBuyer research shows that two out of every five sellers would consider an iBuyer offer. Among the homeowners who would consider an iBuyer offer, nearly all – 92 percent – still want to be represented by a professional real estate agent.

Real Living Realty Professionals is partnering with zavvie, creator of Offer Optimizer™ Suite, which powers the iBuyer platforms of top brokerages across America. To help homeowners make more informed decisions with the help of a trusted real estate agent, zavvie’s online tools provide current, highly accurate, and hyperlocal market data to connect agents and their clients to iBuyers.

Lane Hornung, CEO and Founder of zavvie said, “Real Living Realty Professionals provides a center of excellence in the marketplace by building trusted, enduring relationships with their clients. With Offer Optimizer technology, they are bringing more options to their clients by delivering the latest innovations to homeowners who are thinking about selling their homes.”

More details about Real Living Realty Professionals and its instant offers platform are here or at

About Real Living Realty Professionals

Real Living Realty Professionals, the largest real estate company in Western Massachusetts, is locally owned and operated by its President, Robert P. Molta. With more than 300 sales associates and $500 million in combined annual sales volume, in the past year, Real Living Realty Professionals participated in the sale of over 2,000 properties. Real Living operates offices in Belchertown, Chicopee, Holyoke, Lenox, East Longmeadow, Otis, Pittsfield, West Springfield, Westfield and Wilbraham. The company is a culmination of these former real estate companies: Century 21 A-1 Nolan/Hometown Associates, Landry, Lyons & White Co., Stearns & Yerrall Inc., Edmund G. Woods Co., and Carlson GMAC Real Estate. Real Living Real Estate is a network brand of HSF Affiliates LLC, which is owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate.

About zavvie

zavvie is a technology company that connects agents and their clients with iBuyers. zavvie’s Offer Optimizer™ Suite bridges the gap for consumers who may not be aware of all their options for selling. Currently operating in iBuyer markets and rapidly expanding, zavvie gives top brokerages and agents all they need to thrive by serving their clients in today’s evolving real estate landscape: easy to use tools, technology, training, marketing, and strategy. Discover more at zavvie Offer Optimizer™ received an Inman Innovator Award for Most Innovative Real Estate Technology, and the company is a graduate of the National Association of REALTORS® REach® program. For brokerages interested in licensing Offer Optimizer™ technology, visit

# # #

Media Contact:
Kevin Hawkins | zavvie
206-866-1220 |

Previous articleJune South Carolina housing market busy for buyers
Next articleThings to Know When Moving to Bristol