Redfin Names Tom Vogl Chief Marketing Officer


Redfin Names Tom Vogl Chief Marketing Officer

Seattle, WA – February 22, 2012 – (RealEstateRama) — Redfin, the technology-powered real estate brokerage, today announced the hiring of Tom Vogl as its first-ever Chief Marketing Officer.

A veteran of several national brands known for their customer focus, Mr. Vogl will oversee Redfin’s marketing strategy and communications, public relations and brand management. His responsibilities include Redfin’s social media, e-mail, website merchandising and advertising programs.

“Redfin spent a year looking for a Chief Marketing Officer committed to the social mission of the company he represents,” said Redfin CEO Glenn Kelman. “In Tom, we got someone who not only shares our values, but also has a history of taking scrappy up-and-comers to the big-time, often while running on a shoe-string budget. He’s a piranha with a heart.”

In the six years prior to joining Redfin, Mr. Vogl was Senior Vice President of Marketing for Recreational Equipment , Inc. (REI), overseeing a team of more than 160 people, responsible for advertising, web marketing, direct marketing and social media. Prior to REI, he spent eight years at Dell, Inc. in roles leading teams in consumer marketing, sales and e-commerce.

Mr. Vogl graduated Magna Cum Laude from the University of Missouri-Columbia with a Bachelors of Science degree in Economics and from Harvard Business School with an MBA in Marketing and Finance.

Mr. Vogl enjoys spending time outdoors with his family, cycling, skiing, rock climbing and hiking. He is a scoutmaster with the Boy Scouts of America (BSA), and serves on the board of directors of the BSA Chief Seattle Council. He also volunteers with the National Parks Advisory Board and the Wilderness Society’s North Cascades Initiative.

About Redfin

Redfin ( is the real estate industry’s first online brokerage, combining a customer-focused team of real estate agents with online tools for making the process of buying or selling a home easy. Redfin’s agents handle every facet of a transaction, including tours, pricing analyses, negotiations, inspections and closings. Redfin is the only major search site to feature listings direct from broker databases as well as for-sale-by-owner and foreclosure properties from across the Internet. The company pays its agents customer-satisfaction bonuses, not commissions, and surveys every client, publishing each survey alongside the agent’s complete deal history. Redfin’s service is available in the metropolitan areas of Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Denver, Las Vegas, Phoenix, Portland, OR, Seattle, Washington DC, New York’s Long Island and Westchester County as well as most of California, including the San Francisco Bay Area, Sacramento, Los Angeles, Orange County, and San Diego. To keep track of our daring exploits, subscribe to or our Twitter feed @redfin.

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