Consumers Asked to Share “My Perfect Fit”
DENVER – September 16, 2013 – (RealEstateRama) — Today, RE/MAX kicks off its new social media campaign, “My Perfect Fit.” Inspired by the RE/MAX national ad campaign For All the Things That Move You®, consumers are asked to embrace the art of storytelling by sharing what makes their home the “perfect fit,” with a chance to win weekly prizes and ultimately a $10,000 cash grand prize.
This six-week multiplatform campaign encourages consumers to look beyond the walls of their homes and share what makes it ideal for them – whether it’s how the backyard is just right for a family camp-out, or the quirky nerd cave that is home to the next George Lucas.
“Each year, RE/MAX agents help hundreds of thousands of families buy and sell homes,” said Mike Ryan, Executive Vice President, Global Communications and Branding, RE/MAX, LLC. “Every family is looking for something unique, something that makes a particular home ideal for them – and those are the stories we hope everyone will share.”
Now through Oct. 20, participants can submit a story, photo or video on the contest website, myperfectfit.remax.com. Participants are also encouraged to promote their entry across social platforms, including Facebook, Twitter and Instagram, using #myperfectfit.
On the heels of last year’s successful social media campaign, RE/MAX has broadened the area of entry to Canadian consumers as well.
“Expanding this campaign to Canada, where RE/MAX has enjoyed superior market share for many years, will give us a better understanding of a much larger group of homebuyers and sellers,” Ryan said.
One winner will be chosen each week for the first five weeks, receiving a $500 Apple® gift card. The final week, a grand-prize winner will be selected, receiving a $10,000 cash prize.
“My Perfect Fit” also allows each participant to show their support for sick and injured children. For each story submitted, RE/MAX will donate $1, up to $8,000, to its longtime charity partner Children’s Miracle Network Hospitals®.
For detailed information about the “My Perfect Fit” campaign, visit the contest website, myperfectfit.remax.com.
About the RE/MAX Network
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording RE/MAX agents and franchisees the flexibility to operate their businesses with great independence. With over 90,000 agents and a global reach of more than 90 countries, RE/MAX is recognized as one of the world’s leading franchisors of real estate brokerage services. Nobody sells more real estate than RE/MAX.
With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $130 million for Children’s Miracle Network Hospitals®, Susan G. Komen® and other charities.
For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com.
Sr. Public Relations Specialist