Zephyr Real Estate Creates In-house Neighborhood Photo Library


San Francisco, CA – March 18, 2013 – (RealEstateRama) — In its ongoing objective to provide a well-equipped repository for agents and their clients, Zephyr Real Estate has created a library of neighborhood photography that will ultimately cover the 89 neighborhoods of San Francisco. The photos are being developed to assist agents in promoting listings as well as to help buyers learn more about the amenities and lifestyle of the neighborhood in which a property is located.

The library currently houses more than 1,300 photos and will continue to expand as more neighborhoods are completed. Thus far, 36 neighborhoods have been photographed, including Pacific Heights, Noe Valley, SOMA, South Beach, Inner Sunset, Eureka Valley, Bernal Heights, Russian Hill, Mission Dolores, and Potrero Hill to name but a few.

The next round of neighborhoods scheduled for pictorial coverage are West Portal, Alamo Square, Nob Hill, Downtown, the Financial District, Buena Vista/Ashbury Heights, Cow Hollow and 18 others.

Agents are already checking out the new library, finding this to be an invaluable resource to augment property listings, and potential buyers see this as an opportunity for a virtual walk through neighborhoods being considered in the home-buying search.

“When we realized that many agents were duplicating or repeating efforts in neighborhoods where listings occur frequently, the decision was easily made to create a complete photo library in an easily-accessible location for use by all agents, saving both time and money,” commented Melody Foster, Director of Marketing + Web Development for Zephyr.

Zephyr has long been in the forefront of neighborhood information with its award-winning website, zephyrsf.com. The website offers a wealth of information above and beyond typical listings, including neighborhood-level market trends, a searchable public and private school database with detailed school profiles, and in-depth neighborhood profiles complete with descriptions, demographics, maps, and narrated videos.

The website recently earned the Website Quality Certification (WQC) from Leading Real Estate Companies of the World®, after reaching high marks on a range of criteria, including usability, design and content, interactivity, responsiveness, search engine optimization and more. The website was also nominated for the Best Interactivity award. Winners will be announced at the LeadingRE annual conference in Las Vegas later this month.

About Zephyr Real Estate

Founded in 1978, Zephyr Real Estate is San Francisco’s largest independent real estate firm with $1.5 billion in annual gross sales in 2012 and a current roster of more than 200 full-time agents. In 2010, Zephyr launched its new website, which has earned two web design awards, including the prestigious Interactive Media Award. Zephyr Real Estate is a member of the international relocation network, Leading Real Estate Companies of the World; the luxury real estate network, Who’s Who in Luxury Real Estate; and the local luxury marketing association, the Luxury Marketing Council of San Francisco. Zephyr has six strategically located offices in San Francisco, a business center in Marin County, and serves a large customer base throughout the San Francisco Bay Area. For more information, visit www.zephyrsf.com.

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