How E-Commerce Is Making CRE Adapt


WASHINGTON, D.C. – March 11, 2015 – (RealEstateRama) — Three hundred leaders in industrial and e-commerce real estate gathered at NAIOP’s E.CON: The E-commerce conference, held last week in Atlanta. With a keynote by the vice president of the supply chain for Walmart and, plus action-packed panels discussing trends and opportunities, attendees agree that e-commerce strategies are constantly evolving and there are some apparent trends for the coming years.

Heard at E.CON:

  • Wal-Mart’s e-commerce growth is north of 25 percent, and the company has 2.2 million employees globally and 90,000 workers in its supply chain.
  • Fulfillment centers are increasingly being located near large population centers and more of them are being located in the eastern half of the U.S. where 70 percent of the nation’s population lives.
  • E-commerce users are looking for sales tax incentives, work force quality and being close to UPS and FedEx hubs so they can ship products at a reasonable cost.
  • Tennessee, Georgia and South Carolina are the most aggressive southeastern states in terms of incentives. Florida is a big market for e-commerce, in part because of its population of seniors in the Miami area.
  • The higher cost of locating e-commerce fulfillment centers in urban infill areas is more than offset by the logistics savings achieved by having good proximity to large population centers.

At E.CON, Trammell Crow Company was awarded the inaugural E-commerce Project of the Year award for its development of a spec 1.2 million square foot facility in Moreno Valley that is fully leased by Amazon. is covering the event in a series of articles. Read the entire series on part on the NAIOP Thought Leader page. (login may be required).

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About NAIOP: NAIOP, the Commercial Real Estate Development Association, is the leading organization for developers, owners and related professionals in office, industrial, retail and mixed-use real estate. NAIOP comprises 15,000 members in North America. NAIOP advances responsible commercial real estate development and advocates for effective public policy. For more information, visit

Kathryn Hamilton

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