(LONG BEACH – April 11, 2017) – (RealEstateRama) — Growing numbers of homebuyers and sellers are looking for energy efficient homes and the Homeselfe®RE app empowers agents with several tools to serve these clients. A survey of brokers and agents released last week by the National Association of REALTORS®(NAR)reveals that nearly 80% feel that Utility Costs are very or somewhat important to homebuyers. Based on its patent pending technology, Homeselfe®RE can easily generate smart home, energy efficiency and solar reports an agent can use in listing presentations and marketing materials.
“This new NAR survey only confirms what we’ve believed for a long time, consumers are not only concerned about the price and size of a home, agents who are able to highlight energy efficiency and smart home features will win the listing,” said Ameeta Jain, Co-Founder of Homeselfe®RE. “Other industry studies also show that listings providing energy costs, sell faster and for more. This is why many MLSs across the country are now including such data sets in all their listings.”
The NAR survey of nearly 55,000 brokers and agents in all regions of the country was conducted in February and demonstrates that the real estate marketplace is shifting toward a greater awareness of sustainability.
• 71% said energy efficiency promotion in listings was very or somewhat valuable
• 60% believe consumers are very or somewhat interested in sustainability
• 43% of respondents reported their MLS includes Green data fields
• 42% were involved with 1-10 properties with Green features in the last 12 months
Homeselfe®RE, which was selected in a tech-innovation competition to be a “2016 NAR Reach Company,” is an effective way agents can capitalize on homebuyers’ growing interest in energy efficiency. The Homeselfe®RE mobile app can elevate an agent’s visibility and reputation by providing factual reports on a home’s utility costs and specific recommendations on what improvements could reduce those costs.
Armed with data provided in Homeselfe®RE reports, agents can include specific energy costs in their listings, provide more in-depth data in their CMAs and listing presentations, as well as, distribute relevant energy efficiency content in their marketing emails and social media posts.
Among its many features, Homeselfe®RE offers the following to brokers and agents:
• Personally branded reports on a home’s energy efficiency
• Projected utility costs and cost saving recommendations
• Auto generated email and social media marketing content on popular topics
• Available home improvement and energy rebates
“A lot of recent research shows many aspects of the housing and real estate market moving toward increased consideration of sustainability principles and resource-efficiency. As a way to provide value to our members, NAR’s Green REsource Council has been able to offer our designees the benefit of Homeselfe®RE in their day-to-day dealings with their clients,” said Amanda Stinton, Director of Sustainability & Green Designation, National Association of REALTORS®.
The Homeselfe®RE mobile app was released in 2016 and hundreds of brokers and agents across America are already taking advantage of its business-building capabilities. These professionals are on the cutting edge of a rapidly developing market trend in energy efficiency and sustainability.
Recognized by the National Association of REALTORS® as one of the most innovative products at their 2016 national convention, Homeselfe®RE is the leading app for REALTORS to win listings, sell homes faster and for more by leveraging energy efficiency. Homeselfe®RE was selected by NAR to be among the elite class of 2016 REach Companies.
The Homeselfe®RE app utilizes patent pending technology and is a product of Energy Datametrics, the industry leading provider of technology that runs energy efficiency programs for over 155 power companies that reach millions of American homes.