Prudential Alliance Realty and Prudential Detrick Realty Become the Exclusive RealtyTrac Network Brokerages in the Oklahoma City and Tulsa markets respectively

IRVINE, CA – June 4, 2013 – (RealEstateRama) — RealtyTrac ( announced today that two of Oklahoma’s most predominant real estate brokerage companies Prudential Alliance Realty and Prudential Detrick Realty have been selected as members of the RealtyTrac Network (RTN), a licensed network available to leading independent and franchised brokerage companies across the nation.

Prudential Alliance Realty and Prudential Detrick Realty as market leaders and two of the oldest continually operating real estate brokerage companies in the state will have exclusive access to buyer and seller leads, comprehensive housing data, market insights, brand exposure and national media resources.

“Membership in our esteemed network is highly selective. We personally select brokerages based upon their proven performance as a residential real estate brokerage services company,” said RealtyTrac CEO Jamie Moyle. “Prudential Alliance Realty and Prudential Detrick Realty are well known throughout Oklahoma and they are a natural fit for our premier RealtyTrac Network.”

RTN members have access to the most comprehensive housing information and data in the U.S. via (a RealtyTrac subsidiary) and a number of other commercial and proprietary data sources.

“Our new involvement with the RealtyTrac Network has added an important new dimension to our brokerage offering,” stated Sheldon Detrick, CEO of Prudential Alliance Realty and  Prudential Detrick Realty. “Among other benefits, our brokerage now has access to a customized feed of unique properties aggregated by RealtyTrac nationwide and the use of a sophisticated search tool  that enables our company to hone in on new listing opportunities that meet very specific market criteria.”

“Through the RealtyTrac Network consumers using RealtyTrac who request assistance from a local real estate expert are ensured a consistently high level of service,” added Moyle. “We’re delighted to see our proven national brand — backed by more than 15 years of online marketing experience — reach to the local market level through exclusive brokerage relationships with impressive brokerage companies like Prudential Alliance Realty and Prudential Detrick Realty.”

For more information on Prudential  Alliance Realty and Prudential Detrick Realty please visit: and

About Prudential Real Estate
Prudential Real Estate franchises are independently owned and operated. Prudential Real Estate is a network brand of HSF Affiliates LLC, of which HomeServices of America, Inc.TM is a majority owner. HomeServices of America, a Berkshire Hathaway affiliate, is the second largest, full-service residential brokerage firm and one of the largest providers of integrated real estate services in the U.S.

Prudential Real Estate provides franchisees with business strategies using Operation Reviews as well as numerous benefits,  including access to Prudential Real Estate’s Online Seller Advantage® program designed to provide real-time information to sellers with the touch of a keystroke; and Online Buyer Advantage®, which enables consumers to easily search for property in all 50 states and the District of Columbia.

Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities and are used under license with no other affiliation with Prudential.

About RealtyTrac Inc.
RealtyTrac ( is the leading supplier of U.S. real estate data, with  more than 1.5 million active default, foreclosure auction and bank-owned properties, and more than 1 million active for-sale listings on its website, which also provides essential housing information for more than 100 million homes nationwide. This information includes property characteristics, tax  assessor records, bankruptcy status and sales history, along with 20 categories of key housing-related facts provided by RealtyTrac’s wholly-owned subsidiary, Homefacts®. RealtyTrac’s foreclosure reports and other housing data are relied on by the Federal Reserve, U.S. Treasury Department, HUD, numerous state housing and banking departments, investment funds as well as millions of real estate professionals and consumers, to help evaluate housing trends and make informed decisions about real estate.


RealtyTrac Media Contacts:
Ginny Walker
949.502.8300, ext. 268
Jennifer von Pohlmann
949.502.8300, ext. 139

Prudential Alliance Realty and Prudential Detrick Realty Media Contact:
Jenifer Sander
405) 919-2249

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