NEW YORK, NY – October 12, 2011 – (RealEstateRama) — The Marketing Directors, Inc., the leading Manhattan-based residential real estate marketing and sales/leasing firm, has promoted Kristina Hedden to the position of Project Manager.

In her new capacity, Ms. Hedden will be responsible for driving and overseeing the day-to-day marketing programs for multiple luxury condominium and rental developments in the Metro-New York area. From market positioning, product development, promotional management, and on-going sales/leasing strategies, her keen objective to grow her projects from paper to product will ensure that her properties are prominently placed within the market in order to achieve the highest return on her clients’ investments.

“Kristina has been with The Marketing Directors since 2007, working as a Project Coordinator on a number of prominent developments including The Setai and The Fairchild,” notes Jacqueline Urgo, President of The Marketing Directors, Inc. “Her knowledge, skill set, and determination have made her an invaluable asset to the company and to our clients, and we’re delighted to increase her role at a time when we’re taking on new assignments throughout the New York Metropolitan marketplace.”

Strong accolades for Ms. Hedden have also come from clients.

“Kristina makes an exceptional Project Manager; brilliant, detail conscious, follows up and assists other team participants to meet their deliverables,” said Shiraz Sanjana, a Principal of the development team behind The Fairchild, the 21-home luxury condominium building in TriBeCa. “We were all extremely impressed working with Kristina. She is right on the mark with no possible downside option.”

Hedden’s current roster of Marketing Directors’ communities includes Arias, the Ismael Leyva-designed 12-story, 95-home rental building on 4th Avenue in Brooklyn’s Park Slope which is nearly 90% leased in just the first four months; The Pointe at 155 Bay Street, a new 57-home condominium building set to launch sales later this year in Staten Island’s St. George neighborhood; Harrison Station, Ironstate Development and The Pegasus Group’s new mixed-use development situated next to the New Jersey PATH, with Phase I of 275 luxury rentals currently available for lease and immediate move in; the Woodlands at Upsala, an Ironstate Development community of market-rate single-family homes and townhomes in East Orange, NJ; 67 Liberty, a soon-to-be completed 19-story boutique condominium located in Manhattan’s Financial District; 285 Broadway, Midwood Investment’s newest luxury rental community currently being designed for Brooklyn’s ever-gentrifying Williamsburg neighborh ood; and the East Village’s most recent luxury condominium at 207 East 13th Street, also in its early design phases.

About The Marketing Directors
The Marketing Directors is a full-service marketing and sales/rental organization specializing in new homes and recognized as a national leader in high density residential development serving many of the industry’s most prominent developers across the United States and Canada since 1980. The company is led by founder Adrienne Albert, who was inducted into the National Sales and Marketing Council of the National Association of Home Builders (NAHB) Hall of Fame as a Legend of Residential Marketing in 2009 — the first woman to be inducted into the “Hall” in its 16-year history. Jacqueline Urgo leads the NE operation. David Tufts leads The Marketing Directors, SE formed in 2007. The Marketing Directors presently represents condominium and rental developers in markets such as New York, New Jersey, Connecticut, Georgia, Florida, Alabama, North Carolina and Mexico. For more information, call 212-826-8822 or visit

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