Association of Professional Builders Launches Book of “Professional Builders Secrets”

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New Book Designed to Help Custom Home Builders Grow Business and Avoid Industry Challenges

HOUSTON, TEXAS – RealEstateRama – Best Seller Publishing announces the release of “Professional Builders Secrets: How Custom Home Builders Can Sign More Contracts at Higher Margins While Delivering a Better Client Experience” by the Association of Professional Builders (APB) co-founders Russ Stephens and Sky Stephens. APB is a leading business coaching service for custom home builders globally.

“As an industry, we are all still feeling the effects of the global pandemic. There has been a boom in residential home construction and renovation- but this has also brought on challenges for today’s home builders. This unprecedented demand isn’t sustainable and custom home builders will need to adapt,” says APB co-founder Russ Stephens. “Our book aims to help builders during challenging times ahead for the industry.”

The APB mission is to improve the construction industry for both builders and consumers. APB believes builders deserve more money than they are currently earning from building custom homes. Additionally, consumers deserve a better experience than they are currently receiving.

“Earnings and systemization go hand-in-hand. You can’t deliver a world class service on tiny margins without systems,” said co-founder Sky Stephens. “Our book aims to help residential home builders to implement proven systems into their building companies.”

Within “Professional Builder Secrets”, home builders can find the systems and processes they need to succeed. Step by step, Russ and Sky have provided a path to generating more quality leads, more sales, as well as increased margins. Along with their own story, they’ve also included the success stories of past APB clients. In addition to the book launch, earlier this year, APB released the 2021 State of Residential Construction Industry (SORCI) report. More than 1,000 builders globally participated in the survey to provide deeper insights into the residential construction industry.

“I have followed Russ and Sky for years now and can honestly say that this is the most

comprehensive guide of the things they preach and teach,” said Robert Carroll, owner of a construction company based in the U.S and NAHB nominees committee member, in an Amazon review. “It puts every idea in a linear format that is easy to follow and implement. They even provide the tools to work it out. It works and my business has grown as a result of these principles. Even after working on these very items for years, seeing the principles laid out in such a concise format has reminded me of a few items I can go back, work on and continue to review.”

“Professional Builders Secrets” currently has a 5-star rating on Amazon.

“I’ve been advising the construction industry for many years and often thought why there hasn’t been a book containing all the tricks of the trade from a business standpoint,” said Jonathan MacDonald, an award-winning, bestselling author of ‘Powered by Change’ and one of the most in-demand keynote speakers in the world on the topics of change, digital transformation, mindset, innovation, strategy and the future. “…Until now. This is a great volume of practical advice that makes total sense to apply immediately, for your own benefit. I’m extremely impressed and will share this far and wide with my network. Especially the professional builders.”

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The Association of Professional Builders (APB) is a leading business coaching service for custom home builders in the United States of America, Australia, New Zealand, and Canada. It provides tested and proven systems for builders to scale and succeed, based on data, experience, and results.


Russ and Sky Stephens are the co-founders of APB, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Russ and Sky are firm believers that residential home builders deserve to be earning more money for the service they are providing and that consumers deserve a superior service than they currently receive. The problem is the difficulty of delivering world-class service on tiny margins, or without having the proper systems in place. In order to maximize client experience and overcome these difficulties, the Association Of Professional Builders helps builders systemize their building company. The result is an improved client experience which leads to more demand. This allows an increase in margins and ultimately the ability to scale their businesses into desirable building companies that possess real value and can be sold as an asset.

Media Contact:
Cinnamon Thompson
The Hoyt Organization 310-933-6836

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