Charlotte Multifamily Developer to Enter Greenville, SC with New Apartment Community


Proffitt Dixon to Deliver First Units at Ellison on Broad in December

GREENVILLE, SC, DECEMBER 7, 2016 – (RealEstateRama) — Proffitt Dixon Partners, a Charlotte-based multifamily investment and development firm, said today its new apartment community, Ellison on Broad, is nearing completion in Greenville with the first units delivering in December. The five-story apartment community features 201 high-end apartments available in a studio, one bedroom, or two bedroom configuration with spa-like bathrooms. The well-appointed units feature 9’-12’ ceilings, 42” cabinets, movable granite kitchen islands, stainless steel appliances, and expansive master closets with custom shelving among other stylish and functional accents. The community boasts a fully-amenitized clubhouse and fitness facility with a spin, yoga and barre studio.

Ellison on Broad Rendering

Situated in downtown Greenville, Ellison on Broad boasts amenities intended to appeal to renters searching for a unique luxury lifestyle. The community will have a curated record library for residents to peruse and listen to at their convenience, a roof top deck with expansive views and entertainment system for unwinding, and a spa treatment room for the ultimate luxurious experience without leaving the property. Ellison on Broad also caters to the outdoor adventurer with an off-leash dog park, an indoor dog washing parlor, and a kayak and bike storage area with a bike workshop. The community will have two courtyards containing a resort-style salt filtered pool, outdoor spa, bocce court, grilling area, and fire pit.

“At Ellison on Broad, residents will enjoy a community with extensive modern amenities, just two blocks from Main Street and within walking distance from some of the city’s best restaurants, parks and attractions,” said Stuart Proffitt, Managing Principal with Proffitt Dixon Partners.

JLL’s Project and Development Services team, led by senior vice president Ken Walsh and senior project manager Matt Rizzo, provided project management services from project conception through completion for Proffitt Dixon Partners. Built to NAHB Green Bronze level specifications, the community incorporates energy efficiency, water conservation, resource conservation and improved indoor air quality.

Ellison on Broad is Proffitt Dixon’s first community in Greenville; their other communities are in North Carolina, South Carolina and Tennessee.
“JLL was happy to support Proffitt Dixon Partners in their entry into the Greenville apartment market with this exciting project in the center of downtown. Everyone in Greenville has been extremely helpful to us in bringing this vision to reality,” JLL’s Walsh said.

Creative Builders is the general contractor on the project, Housing Studio is the architect, Land Design is the landscape architect. The civil engineer is Site Design and the interior design is by Vignette Interior Design.

About Proffitt Dixon Partners
Proffitt Dixon Partners is a multifamily investment and development firm with a focus on Class-A apartment communities in the Southeast. The firm has closed transactions valued at over $400 million since 2008 and has an active development pipeline in North Carolina, South Carolina, and Tennessee. Proffitt Dixon Partners continues to seek unique opportunities in markets and submarkets with high barriers to entry, solid multifamily fundamentals, and strong population growth.
The Proffitt Dixon team has over 40 years of combined urban residential, mixed-use, multifamily development and investment experience in the Carolinas, Florida, Georgia, Alabama and California. The team’s experience spans from the development of high rise urban projects to suburban multifamily, apartment acquisitions as well as value-add investments. Throughout their careers, the partners have developed more than 7,500 multifamily units valued at greater than $1.5 billion.

About JLL
JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. JLL is a Fortune 500 company with, as of December 31, 2015, revenue of $6.0 billion and fee revenue of $5.2 billion, more than 280 corporate offices, operations in over 80 countries and a global workforce of more than 60,000. On behalf of its clients, the company provides management and real estate outsourcing services for a property portfolio of 4.0 billion square feet, or 372 million square meters, and completed $138 billion in sales, acquisitions and finance transactions in 2015. As of September 30, 2016, its investment management business, LaSalle Investment Management, has $59.7 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit

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