Finding Top Talent for Your Real Estate Business

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When it comes to careers in real estate, most people think of realtors. However, the truth is there are dozens, if not hundreds of different job titles and career opportunities in the world of real estate development, construction, management, and sales. Nobody knows this better than the men and women who own and operate various businesses in the real estate industry.

With that said, knowing which professionals you need to help run your real estate empire is one thing, but finding them is another. What’s more, finding top talent for your business is often easier said than done.

Fortunately, there are several ways to streamline your hiring process to find the very best real estate professionals out there:


Like most industries, real estate has become a target market for recruitment services. They act as a highway off-ramp leading the cream of the crop to your real estate company. While sites like specialize in finding executive-level talent, they can also be used to recruit personnel for entry-level positions and other roles throughout the company. It’s a gamechanger for real estate firms currently struggling to attract top talent on their own.

Online Directory Networks

Though similar to recruiters, online directories require more effort on the part of hirers. Rather than wait for leads to arrive, hiring managers to take the initiative and use these networks to search for the right candidate. Whether it’s general contractors, landscapers, or construction managers, real estate firms can read reviews and scrutinize work histories to put together a shortlist of contenders. From there, they can reach out to arrange interviews to find the best option.


Sometimes old tricks are the best ones. It’s possible to find top real estate industry talent by merely asking around. “Do you know someone great with mid-century modern remodels?” “What’s the name of the construction manager responsible for that building project?” These and similar inquiries can lead you to the best and brightest candidates available. Just make sure to stick to asking people whose judgment you trust as well as your own. Otherwise, you could end up with an endorsement that doesn’t pan out, which in addition to wasting time, can also lead to disastrous results.

Competitive Salary + Benefits

As the saying goes, “Cheap service isn’t good and good service isn’t cheap.” In other words, while it’s possible to squeeze top talent out of underpaid personnel, such an approach is unsustainable. To recruit the very best employees for your real estate company, you have to offer competitive pay and attractive benefits. Otherwise, your competition may snatch them up first by making a better offer. Make a point to find out what other companies are offering and match or exceed that to lure the best candidates to your company.

Revised Hiring Practices

Are you struggling to fill key positions and keep your best employees? If so, it might be time to look inward and revamp the way you hire. For example, you may have got too many qualifications and requirements listed in your job postings. It sounds counterintuitive, but overloaded criteria can discourage qualified people from applying in the first place. Simple changes can increase the number of talented applicants, so don’t hesitate to take a step back and assess whether or not the hiring practices of your real estate company need revision.

Most real estate firms depend on an array of talented personnel to succeed. For many, finding the right candidates is the hardest part of the hiring process. Luckily, it doesn’t have to be this way. Consider expanding your hiring practices and revising them as needed. That way, you increase the chances of tracking down top talent for your real estate company and keeping them from going elsewhere.

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