For Rent Media Solutions™ Launches Easyology Campaign to Support New Philosophy


Norfolk, VA – May 31, 2013 – (RealEstateRama) — For Rent Media Solutions, a division of Dominion Enterprises, recently introduced Easyology, a philosophy of providing innovative marketing solutions for the multifamily industry that are easy to use, easy to understand, and easy to measure. FRMS kicked off Easyology with a marketing campaign detailing how it provides simplified product solutions for apartment communities and an easy apartment search tool for renters.

For Rent Media Solutions defines Easyology as:

The study of using a diverse media mix for the purpose of lead generation that is easy to use, easy to understand, and most importantly, easy to measure.

Staying true to the campaign’s message, For Rent Media Solutions has reformulated its products with modern enhancements created for the customer but designed with renter trends in mind.

“For Rent Media Solutions promised customers streamlined products that produce results,” said Terry Slattery, president of and “Employing the Easyology philosophy, we are proud to be providing clients with simplified marketing solutions that are easy to implement and measure. Easyology supports For Rent Media Solutions’ mission to enhance the advertising experience for our customers and the search experience for renters.”

With the Easyology campaign, communities can look forward to FRPrint, FRWeb, FRMobile, FRSocial, FRVideo and FRTargeted packages that offer straightforward, cohesive opportunities to easily maximize exposure, increase resident retention and attract new prospects.

About For Rent Media Solutions™

Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides property managers and owners with diverse marketing and advertising products. These products are easy to use, easy to understand, and designed with the renters in mind. For apartment shoppers, For Rent Media Solutions provides robust community listings in a multitude of media, including print, social, online, mobile, video and an extensive distribution network. For Rent Media Solutions publishes 85 magazines covering more than 80 markets nationwide, including After 55™ Housing & Resource Guide, Magazine and ParaRentar. For Rent Media Solutions operates five additional websites:©,®, Corporate®,® and®. Visit for more information, or visit us on Facebook, Twitter, Youtube and LinkedIn.

Previous articleLieutenant Governor Murray Announces New Leadership for Three Major Policy Initiatives
Next articleIDX Broker brings ease and convenience to Washington home seekers with an online real estate solution