ForRent.com introduces feature that rates walkability of apartment communities
NORFOLK, VA – January 25, 2011 – (RealEstateRama) — For Rent Media Solutions™, a leading resource for searching apartments nationwide and a division of Dominion Enterprises, has introduced Walk Score® on ForRent.com, the company’s anchor web site. Through this partnership with Walk Score, renters can measure the walkability of a neighborhood and use this feature when narrowing down their search for apartments.
“We are excited to implement Walk Score on ForRent.com,” said Brock MacLean, senior vice president of national sales and development for For Rent Media Solutions. “With the addition of Walk Score, we are giving potential renters more valuable information about the properties they are viewing, letting them assess communities based on their lifestyle. This is one additional piece of information that will be helpful during the selection process and increase renter engagement on the site.”
How Does It Work?
The site’s algorithm awards points based on the distance to amenities in each category. Categories include: restaurants, groceries, shopping, coffee shops, schools, bars, public transportation and more. No points are awarded for amenities further than one mile. The points are summed and normalized to yield a score from 0 to 100 — the higher the score, the more walker-friendly the area. This allows prospects to target neighborhoods based on their needs, resulting in a great user experience that translates into more qualified LEADS™ for apartment communities.
To check out the Walk Score of apartments in your area, visit ForRent.com.
About For Rent Media Solutions™
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions is headquartered in Norfolk, Va., and provides multi-family housing solutions for apartment seekers, property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video, and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar®, and publishes 100 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and ForRent.com™-The Magazine. For Rent Media Solutions operates four additional Web sites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, and ParaRentar.com™. Visit ForRent.com for more, or visit us on Facebook, Twitter, YouTube and LinkedIn.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, Web site design and hosting, and data management services. The company has more than 40 market-leading Web sites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit http://www.dominionenterprises.com/.
Assistant Vice President of Marketing