AMHERST, NH – December 21, 2011 – (RealEstateRama) — Praxius Technology, a leading real estate marketing technology company based in New Hampshire, is launching extensive real estate social media marketing training for agents and loan officers who collaborate using the company’s Lender Agent Collaborative (http://praxiustechnology.com/services/lac) platform.
Fred Doleac, President of Praxius Technology and Virtual Homes Real Estate, says the free training resources are designed to coach agents and lenders alike on how to build their social media profile, an increasingly important focus of online marketing in the relationship-driven real estate industry.
“Our extensive video training modules cover everything from SEO to social media marketing on Twitter and Facebook. They are offered for free as part of our Lender Agent Collaborative real estate website platform, which allows lenders to build long term, profitable relationships with real estate agents.”
Doleac says that in the past, lenders could focus almost exclusively on the refinance market to grow and maintain their business. With persistently low interest rates, refinancing has slowed significantly, forcing lenders to widen their network of real estate agents to get more referral business.
“The Lender Agent Collaborative platform essentially gives lenders a RESPA compliant way to help local agents get more buyer real estate leads (http://praxiustechnology.com/), and in the process, build their own referral business.”
He says an essential key to building real estate buyer referrals for lenders is widening both the lenders’ and agents’ social networks.
“The power of social media is that it’s all about relationships. We are teaching our clients how to leverage social media to build profitable relationships.”
Praxius Technology is a leading real estate technology company with core competency in real estate website development, lead generation, and RESPA compliant lender/agent collaboration. Praxius is a division of Virtual Homes Real Estate, an independent New England real estate (http://www.virtualhomes.com/) company with agents in 4 states.
About Fred Doleac
Fred Doleac is President of Praxius Technology, a leading real estate technology company with core competency in real estate website development, lead generation, and RESPA compliant lender/agent collaboration. Praxius is a division of Virtual Homes Real Estate, an independent New England real estate (http://www.virtualhomes.com/) company with agents in 4 states.
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