Through IDX Broker, realtor Krista Mashore connects his clients with their California real estate dreams


EUGENE, OR – July 9, 2013 – (RealEstateRama) — IDX, Inc. is pleased to announce their newest client addition of Homes By Krista very own Krista Mashore of Antioch, California, in joining the rapidly expanding network of elite rank real estate professionals opting to integrate this custom IDX solution into the search functionalities of their websites. The addition of these unique IDX search tools will enable Mashore to connect prospective home buyers with thousands of property listings within the East Bay Reg Data MLS (EBRD), and all without ever having to leave his site. Now, anyone interested in high demand California real estate can utilize a vast assortment of search features, helping them to find their ideal property. Considering that the majority of home seekers now initiate their real estate search on the internet, Mashore has set himself above and beyond his competitors, with this IDX Broker incorporation.

Up until recently the raw listing data that the EBRD hosted was only available to realtors, but with this custom IDX solution addition, Mashore can now grant home seekers immediate access to this information. IDX Broker works by extracting raw data from the EBRD, and then formats the information to be viewed as though it is seamlessly integrated into his site. Potential buyers can then utilize comprehensive and helpful search quarries, to find what they truly want and need, concerning their new home. An advanced search option enables consumers to view even the finest of property details, such as: pool, storage space, heating/ cooling system, yard size and included appliances, to name a few, a basic search covers more general search options, including: price, location and size and a map search, powered by Google Maps, allows clients to pinpoint their desired property on an interactive road, terrain or satellite map.

An administrative login dashboard is provided to Mashore with this IDX Broker addition, helping him to organized and manage his business more efficiently, which in turn, will give him more time to spend personalizing the online real estate search experience for each individual consumer. It is here that he has the capabilities to edit the look, layout, design and format of his site, as well as the option to decipher which search options will be displayed for home seekers to browse, enabling him to customize each and every aspect and characteristic of his site, making it truly his own. Mashore also has access to helpful utilities, such as: mortgage calculators, detailed traffic reporting and statistics, lead management tools and daily MLS updates, coming directly from the EBRD, supplying him with all the resources necessary to develop the most efficient and hassle-free online property search experience for his site visitors.

About Krista Mashore

“Krista Mashore was born and raised in Contra Costa County, she graduated from Antioch High school and then continued her education at Cal State in which she earned herself a Bachelor of Science B.S. in industrial Psychology which was later followed by a Master of Arts M.A. degree in Curriculum and Instruction at Chapman University.” She currently serves as the owner/broker of Homes By Krista located in Antioch, California.

About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 500 individual Multiple Listings Services (MLS). IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites (IDX Broker ). In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites (IDX Broker WordPress Plugin ) as well as a dedicated mobile application available for the iPhone and iPad (myAgent IDX ). The entire suite of real estate software available from IDX is easy to manage and maintain and helps real estate professionals display real estate data from their multiple listing service (MLS) regardless of their technical ability. For more information on all the services provided by IDX, Inc., please visit .

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