* Why branding is important
* How branding can bolster your competitive advantage
* Why branding increases sales
* Five ways you can strengthen your brand communications (even on a shoestring budget!)
West Hartford, CT – June 21, 2011 – (RealEstateRama) — For over 20 years , Rahna Barthelmess has passionately built some of the world’s beloved brands, most notably LEGO® Toys, Miracle-Gro® Plant Food, and Texaco® Gasolines. She has shared her expertise and branding programs with thousands of business professionals in a variety of industries. As Chief Branding Strategist of Beacon Marketing, Rahna understands how to translate classic marketing ideas into practical “how-to’s” that audiences can immediately apply to their own business lives. Rahna pulls from real-life experiences – lessons learned from some of the marketing greats over the past two decades.
About CT REIA:
The CT REIA is the largest real estate investors & apartment owners association in the Northeast. Its mission is to provide educational, networking, and business-to-business opportunities for entrepreneurs in the real estate investment community. In the past four years CT REIA has been featured on CNN Financial News, The New York Times, Hartford Courant, Meriden Record Journal , Channel 30-WVIT and Channel 8 News-WTNH. We’re firmly committed to promoting a sound understanding of ethical real estate investing principles and to help further develop our members’ investing abilities.