GREEN PACKAGING IN THE BIG EASY: GLOBAL GREEN USA’S COALITION FOR RESOURCE RECOVERY TESTS RECYCLABLE SEAFOOD BOXES
New Orleans, LA – July 23, 2013 – (RealEstateRama) — New Orleans seafood is going green. Global Green USA’s Coalition for Resource Recovery (CoRR) joined forces this past week with the New Orleans Fish House to test recyclable coated corrugated boxes as methods of transporting locally caught seafood. These innovative boxes, made by CoRR members Cascades Industrial Packaging and Interstate Container, are designed to be recyclable, unlike the paraffin-coated packaging typically used, and also withstand the icy seafood packing process.
“It may seem unusual to get this excited about cardboard boxes, but we are thrilled to highlight these recyclable products,” said Global Green USA’s Lily Kelly, interim director of CoRR. “If we were to replace all the unrecyclable packaging used across the country for seafood, produce, poultry and meats, it would be the equivalent of shutting down an entire coal-fired power plant with no loss of energy, and a tremendous gain in savings and revenue for grocers and restaurants.”
“From a business perspective, it makes perfect sense,” said Eddie Gonzales, Sales Representative at the New Orleans Fish House. “Our customers don’t want to bear the costs of landfilling boxes, so recyclable packaging is an added value that we can offer. It’s the next step in our evolution.”
The pilot began at the New Orleans Fish House, where seafood and ice were placed in the recyclable boxes, palletized, and loaded onto their delivery truck. Representatives from Global Green USA and the packaging companies followed the truck as it made deliveries in the Baton Rouge area, observing the unloading of the seafood at an event venue, a large hotel, and a restaurant. At each location, the recipients of the boxes confirmed that the boxes were performing well, and expressed excitement that they were recyclable. “It will save us time and keep costs and waste down. I love them,” said one recipient.
This pilot marks a step toward more sustainable food systems: greens, vegetables, seafood, and meats are often transported in paraffin-coated cardboard, generating 1.45 million tons of solid waste that must be sent to landfills or burned. If these boxes are designed for recycling, and recovered, retailers and restaurants could realize a net benefit of combined cost savings and revenue of $200 million nationwide.
The boxes, which were donated for testing by Cascades and Interstate Container, are made from 100% recycled material, and are recyclable in accordance with the Fibre Box Association’s recyclability and repulpability protocol for wax-alternative coatings. “The Cascades Polar box, which we tested for this pilot, stood up to the process quite well,” said Islem Yezza, Technical and Business Development Director at Cascades. “We are proud to be able to provide a variety of more sustainable alternatives to unrecoverable polystyrene foam and wax-coated boxes.”
Jeff Cormier, National Sales and Marketing Manager at Interstate Container, was likewise pleased with the results of the pilot. “We make Greencoat recyclable boxes for a variety of uses, and have seen a lot of success with poultry and produce,” he said. “We are very encouraged by the outcomes of this pilot, and look forward to bringing recyclable seafood boxes to New Orleans and beyond.”
For more information, please contact Lily Kelly, Interim Director, Coalition for Resource Recovery, at "> or 310-581-2700 x127.
About Global Green USA and its Coalition for Resource Recovery:
Global Green USA is a humanitarian environmental group dedicated to helping the places, the people, and the planet in need through catalytic projects, transformative policy, and cutting-edge research. Global Green USA’s signature programs include greening affordable housing, schools, neighborhoods, and cities as well as rebuilding communities, such as New Orleans, who have suffered from the impacts of climate change, sea level rise, and environmental degradation. Global Green USA is the U.S. affiliate of Green Cross International, which was founded by President Mikhail Gorbachev in 1993 to foster a global value shift toward a sustainable and secure future. Global Green USA’s Coalition for Resource Recovery was founded in 2008 as an industry working group dedicated to generating business value through transforming waste into assets. www.globalgreen.org | www.thecorr.org
Laura “Lily” Kelly
Interim Director, Coalition for Resource Recovery
Global Green USA
Office: 646-664-1602 x1
Founded in 1964, Cascades produces, converts and markets packaging and tissue products that are composed mainly of recycled fibres. The company employs more than 12,000 people, who work in over 100 units located in North America and Europe. Cascades’ shares trade on the Toronto Stock Exchange under the ticker symbol CAS. For more information regarding Cascades recyclable containers: http://packaging.cascades.com/
Islem Yezza, Ph.D
Technical & Business Development Director, Cascades Specialty Products Group
457 Marie-Victorin Blvd
Kingsey Falls (Quebec) Canada J0A 1B0
Cell: (819) 352-0817
Tel: (819) 363-5444
About Interstate Container:
Interstate Container’s manufacturing plants in Columbia, SC and Cambridge, MD produce 100% Greencoat® corrugated packaging in-house without sourcing from third parties. FBA-certified Greencoat® wax-free corrugated boxes are 100% recyclable, repulpable, and compostable. Greencoat® boxes can pack fresh produce, poultry, meat, seafood, and other frozen products. Interstate Container also produces corrugated retail ready packaging, point-of-purchase displays, protective packaging and industrial packaging in Lowell and Westminster, MA; Brunswick, NJ; and Reading, PA with sister companies in Asheboro and Greensboro, NC and Greeneville, TN. www.interstatecontainer.com | www.greencoat.net
National Sales and Marketing Manager, Interstate Container
t. 888.267.7722 | m. 443.523.4925