Industry Social Media Expert Erica Campbell Promoted to New Role
NORFOLK, VA – February 14, 2012 – (RealEstateRama) — Dominion Homes Media™, a branch of Dominion Enterprises, announced the promotion of Erica Campbell to director of social media for Dominion Homes Media, the umbrella organization for Homes Media Solutions™ and For Rent Media Solutions™ (FRMS), a leading provider of marketing and media services for the real estate and property management industry. As director of social media, Campbell is responsible for developing and managing the social strategies for both brands.
She most recently held the position of director of marketing for FRMS where she oversaw all B2C and B2B marketing initiatives and created and implemented a marketing strategy to support the launch of Marketplace Network and Marketplace Network 2.0, a multifamily housing social media and resident retention offering.
“Over the last two years, Erica has pioneered the strategic social media path for For Rent Media Solutions,” says Wendy Froehlich, vice president of marketing for Dominion Homes Media. “As the director of marketing, she was responsible for managing our new media team, launching promotions and providing both internal and industry training on this new form of marketing. By utilizing her knowledge and creativity through Dominion Homes Media, we are further establishing ForRent.com and Homes.com as power houses across both industries.”
Campbell is also a national public speaker, and her new position will find her sharing her social media expertise at various events and tradeshows across the country. She will continue to conduct webinars on this topic for customers and Dominion Enterprise employees. Campbell serves as vice president of social media on the board of directors for the Hampton Roads chapter of the American Marketing Association.
About For Rent Media Solutions™
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions™ is headquartered in Norfolk, Va., and provides multifamily housing solutions for apartment seekers and property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar®, and publishes 94 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and ForRent.com™-The Magazine. For Rent Media Solutions operates four additional websites: ForRent.com®, SeniorOutlook.com®, CorporateHousing.com® and ParaRentar.com®. Visit ForRent.com for more information, or visit us on Facebook, Twitter, YouTube and LinkedIn.
Homes.com, part of the Homes Media Solutions division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry’s first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by over 10 million consumers each month to search nearly 4 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. For more information, visit www.Homes.com.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services. The company has more than 60 market-leading websites reaching more than 20.9 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 3,300 employees in more than 186 offices in the United States, Canada, England and Italy. For more information visit www.DominionEnterprises.com.
Vice President of Marketing