San Francisco, CA – December 22, 2011 – (RealEstateRama) — Today, Redfin launched Redfin for iPad, a home-buying app that combines the best real estate data with an industry-first “swipeable” interface. This app follows on the success of Redfin for Android, the highest-rated real estate app in Android Market.
Redfin for iPad’s unique interface uses the iPad’s large screen size to display area maps, thumbnails of homes for sale, listing details and galleries of full-screen photos, all on one page that customers navigate by swiping, rather than going back and forth between pages. Also, no other iPad application combines Redfin’s rich feature set with listing data directly from the Multiple Listing Services used by brokers. As a result Redfin for iPad shows users all the homes for sale, in more detail than any other application can provide.
Redfin for iPad is a combination of the features enjoyed on Redfin’s top-rated Android and iPhone apps and the fun and fast interaction of iPad’s high-resolution screen. Additional Redfin for iPad features include:
- Full detail on every listing, with more than 20 fields for each home in the native application, and dozens more a tap away;
- Full-screen photos, for luscious detail on every bathroom and kitchen;
- Full price history, so users see how a listing’s price has changed since its debut;
- Photo upload, so users can add photos taken by the iPad camera to a listing already on Redfin’s site;
- Agent Insights, which give iPad users comments from Redfin agents with firsthand experience of a listing;
- Price-drop notifications, so users can follow a listing via iPad and get email updates when its price drops or its status changes;
- Syncs with Redfin’s website, so that favorite listings, crossed-out listings, private notes and home-tour schedules are the same on the device and on the web.
“We designed this app from the ground up to take advantage of the crisp screen and large size of the iPad’s display,” said Sasha Aickin, Redfin’s Chief Technology Officer. “Customers told us they want one page that shows the map view, a list of homes and details and photos of individual listings. Rather than having to browse back and forth between views, with Redfin for iPad, they’ve seen the map, narrowed their search, viewed the listing and are halfway to talking to a Redfin agent while other applications would still be loading the map for the fourth time.”
The areas of the United States served by the iPad app are the same as those served by Redfin’s website, which include the metropolitan areas of Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Denver, Las Vegas, Phoenix, Portland (Oregon), Seattle, Washington DC, New York’s Long Island and Westchester County as well as the San Francisco Bay Area, Sacramento, Los Angeles, Orange County, San Diego and Palm Springs.
The app continues to deliver on Redfin’s commitment to combine technology and service to make the home-buying process better, from start to finish. Redfin for iPad not only allows buyers to search for homes, but also gives them fast, mobile access to agents who specialize in their search area, and unique insights from agents who have seen the homes. During the next year, Redfin will continue marrying technology and service throughout the home-buying and selling processes.
Redfin (www.redfin.com) is the real estate industry’s first online brokerage, combining a customer-focused team of real estate agents with online tools for making the process of buying or selling a home easy. Redfin’s agents handle every facet of a transaction, including tours, pricing analyses, negotiations, inspections and closings. Redfin is the only major search site to feature listings direct from broker databases as well as for-sale-by-owner and foreclosure properties from across the Internet. The company pays its agents customer-satisfaction bonuses, not commissions, and surveys every client, publishing each survey alongside the agent’s complete deal history. Redfin’s service is available in the metropolitan areas of Atlanta, Austin, Baltimore, Boston, Chicago, Dallas, Denver, Las Vegas, Phoenix, Portland, OR, Seattle, Washington DC, New York’s Long Island and Westchester County as well as most of California, including the San Francisco Bay Area, Sacramento, Los Angeles, Orange County, and San Diego. To keep track of our daring exploits, subscribe to blog.redfin.com or our Twitter feed @redfin.