NAHB Research Center Shares Green Certified Homes’ Product Usage Data With Manufacturers


Upper Marlboro, MD – March 18, 2011 – (RealEstateRama) — Today, the NAHB Research Center hosted an online presentation for building product manufacturers on which products were most (and least) frequently used in homes Green Certified to the National Green Building Standard last year. The information was gathered and analyzed by the company’s market research division.

“With rapidly growing interest among builders, remodelers, and consumers in home certification to the National Green Building Standard,” said Ed Hudson, director of market research services, “we wanted to make sure our manufacturer clients recognized where there might be opportunities for them to help builders create truly green homes.”

Combining the data gathered from the Research Center’s certification program Verification Reports with information from its Annual Builder Practices Survey, Hudson and Robert Hill, director of laboratory and certification programs, shed some light on what products seem to be most valuable to builders and remodelers seeking green home certification.

“Having a product Green Approved by the NAHB Research Center definitely helps builders participating in the certification program find and identify products that may garner points in the Standard,” said Hill, “but that’s just one way a product manufacturer can add value for a builder or remodeler in the program. It’s all about finding the right mix for your particular customer, and that’s something we can help manufacturers find.”

For more information on this newly-available data and/or the Annual Builder Practices Survey & Reports, manufacturers can contact Ed Hudson (301-430-6305). For more information on having a product Green Approved by the NAHB Research Center, manufacturers can visit the Green Approved Products website, or contact Robert Hill (301-430-6244).

ABOUT THE NAHB RESEARCH CENTER: The NAHB Research Center, located in Upper Marlboro, Md., promotes innovation in housing technology to improve the quality, durability, affordability, and environmental performance of homes and home building products. Created nearly 50 years ago as a subsidiary of the National Association of Home Builders (NAHB), the NAHB Research Center has established itself as the source for reliable, objective information and research on housing construction and development issues. Through its various testing and certification services, the Research Center seal is internationally-recognized as a mark of product quality and an assurance of product performance.

Anne Holtz Schmick

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