zavvie powers John L. Scott Real Estate Instant PurchaseTM Plus+ giving Portland homeowners access to more iBuyer offers

National -

Lennox Scott Headshot - JLS

BOULDER, Colo. – RealEstateRama – Oct. 14, 2020 – zavvie, the first end-to-end iBuyer platform for real estate brokerages, is teaming with John L. Scott Real Estate, one of the top 20 residential real estate brands in the nation, to power John L. Scott’s new Instant PurchaseTM Plus+ program. Debuting in the Portland, Oregon market first, Instant Purchase Plus+ gives local homeowners access to all-cash offers from iBuyers that are currently purchasing homes in their market.

“Tech-savvy Portland homeowners have more choices at their fingertips when considering selling than ever before,” said John L. Scott chairman & CEO J. Lennox Scott. “Our suite of programs gives local sellers a range of options, including working with an iBuyer through Instant Purchase Plus+ if it’s right for them.

Lane Hornung, zavvie co-founder and CEO said, “Homeowners want to work with a trusted local expert when they decide to sell, and they want to see all of their options. By teaming with John L. Scott to create Instant Purchase Plus+, we make sure that John L. Scott broker associates remain at the center of the transaction. They have the tools to help homeowners compare all their options when selling, including accepting an all-cash offer from an iBuyer.”

Lane Hornung

iBuyer research shows that 41 percent of all sellers would consider an iBuyer offer. Among the homeowners who would consider an iBuyer offer, 92 percent still want to be represented by a licensed real estate professional.

Instant Purchase Plus+ helps Portland homeowners see what it means to sell their home to an iBuyer and sell their home on the open market. After reviewing their selling options, a homeowner can make a decision with maximum confidence, including choosing not to sell, according to John L. Scott.

zavvie is the creator of Offer Optimizer™ Suite, which powers the seller options platforms of leading brokerages across America. zavvie is enabling the modern agent to offer clients all options using technology, data, and transparency. zavvie connects real estate agents and their clients to all available selling options with online tools that provide current, reliable, and market-specific data. Homeowners can then make more informed decisions with the assistance of a trusted real estate professional.

Currently, the John L. Scott Instant Purchase Plus+ program is available to homeowners in the Portland area and will expand into more markets served by John L. Scott Real Estate as iBuyer companies enter those markets.

John L. Scott Real Estate operates over 110 offices with more than 3,000 brokers in Washington, Oregon, Idaho and California. Annually, John L. Scott closes more than 33,000 transactions totaling more than $14 billion in sales volume.


More details about John L. Scott’s Instant Purchase Plus+ program are available here and on its website at 

About John L. Scott Real Estate

John L. Scott Real Estate, led by third-generation Chairman and CEO J. Lennox Scott, has been helping buyers and sellers realize their homeownership dreams since 1931. JLS has over 110 offices with more than 3,000 brokers in Washington, Oregon, Idaho and California. JLS is recognized as one of the top 20 residential real estate brands in the nation. Annually, John L. Scott closes over 33,000 transactions, totaling more than 14 billion dollars in sales volume. In support of the company’s core value, Living Life as a Contribution®, the John L. Scott Foundation helped sponsor over 30 events for 20 children’s hospitals in 2019, which helped raise over $18 million for children’s healthcare.


About zavvie

zavvie is a technology company that connects agents and homeowners by providing all selling options: iBuyer, Bridge, and Open Market through Offer Optimizer™, a brokerage solution. zavvie gives top brokerages and agents all they need to thrive by serving their clients in today’s evolving real estate landscape: easy to use tools, technology, training, marketing, and strategy. Discover more at

# # #

Media Contact:
Kevin Hawkins | zavvie
206-866-1220 |

Previous articleWhich Features to Add to Your Rental Properties Now to Boost their Value